Manufacturing giants and industrial leaders are facing a pivotal moment. While tech startups grab headlines with their rapid scaling strategies, established b2b organisations grapple with a very different reality: How do you transform decades-old sales processes and market approaches when you're...
2 min By Zoe Palmer
While HubSpot offers powerful capabilities for industrial b2b organisations, completely migrating away from existing systems isn't always practical—or necessary. In fact, many organisations need to maintain their legacy technology stack while still modernising their marketing and sales operations....
4 min By Zoe Palmer
Picture this: you're preparing for a board meeting where you'll need to justify your marketing budget. But your data is scattered across multiple systems - basic CRM exports, email platform analytics, website tracking, and a maze of spreadsheets that would make even an Excel enthusiast weep. And...
3 min By Zoe Palmer
Marketing automation workflows promise efficiency, streamlined lead nurturing, and sales teams receiving perfectly qualified prospects. But in the industrial sector, the reality often falls short of these promises.
3 min By Zoe Palmer
Let's be honest - finding the right HubSpot agency feels a bit like dating. Everyone looks great on paper, but finding someone who truly gets you? That's the real challenge.
2 min By Zoe Palmer
If your CRM system were a machine on your factory floor, would it pass your quality control standards?
Ever stared at your HubSpot platform, wishing it would just...do more of the work for you? Enter Breeze Copilot – HubSpot’s new AI companion and the backbone of its Breeze AI product suite - to level up your platform from powerful to practically magical. It's like having a barista who remembers...
We’re heralding Breeze Customer Agent as the Swiss Army knife of customer support—it’s a single, sleek solution that handles your customer care and engagement processes. Armed with AI-powered features and sharp insights, it's the all-in-one tool for both rising startups and seasoned enterprises...
Be honest – prospecting isn't exactly your idea of a good time. If you're like most sales pros, you'd rather have meaningful conversations with potential customers than dive into endless prospect lists and LinkedIn profiles. Well, prepare for some good news! HubSpot has announced some new b2b sales...
3 min By Zoe Palmer
After much research, you’ve decided to invest in HubSpot as your marketing automation platform. But now you’re faced with another task: onboarding. Migrating your data and website over, creating templates, integrating with your other tools, setting up lists and segmentation - all while learning the...
Well, HubSpot has gone and done it again. Just as GTM teams are drowning in a sea of disconnected tools, siloed data, complex customer journeys and shrinking budgets—voilà—HubSpot offers a solution. At this year’s INBOUND, HubSpot rolled out a shiny new toy: Breeze AI. *And the crowd goes wild*
4 min By Zoe Palmer
So, you’ve heard the buzz about HubSpot—maybe from a business pal, a podcast, or that one enthusiastic colleague who can't stop talking about CRMs at lunch. You’re ready to dive in and turbocharge your business, but wait—how much will this cost? Well, lucky for you, as an award-winning HubSpot...
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