7 min
With 19.47% of b2b buyers reading three to five content pieces prior to talking with a salesperson and 61% of consumers saying they feel better about, and are more likely to buy from, a company that delivers custom content, it's no wonder most SaaS companies are dabbling in content marketing.
5 min
So you’re thinking about hiring a b2b content marketing agency. Great idea! We think the combination of in-house marketing with an outsourced marketing agency is a match made in heaven.
4 min
If you haven’t already heard, videos are an essential part of marketing today. Videos are so pervasive in the online environment now it’s not hard to believe that 80% of all consumer internet traffic will be video traffic by 2020.
5 min
As a b2b business, you might not be fully sold on the benefits of organic social marketing. After all, you’re trying to reach entire businesses – is it really worth investing precious time and energy posting a few status updates when you’re gunning for much bigger fish?
4 min
So you’ve decided you need marketing automation, and you think HubSpot might be the right fit for you. But when you navigate to HubSpot’s pricing page, you’re met with a long and somewhat bamboozling list of features. Just what does it all mean, and how do you work out which subscription option –...
3 min
At Bc, we see this all the time when we’re assessing companies’ content marketing. People are frustrated with their so-called "b2b lead generation blogs", because they’re just not attracting the amount of traffic they want. They feel like they’re doing everything right: they’ve created a strong,...
4 min
If you’ve yet to start a b2b blog, you’re probably feeling a bit daunted by the prospect. You know why you should have one: it helps to establish you as a thought leader in your industry, it’s great for search engine optimisation (SEO), it drives people to your website and helps to generate and...
4 min
You’ve spent blood, sweat, tears and the better part of your hair building up a thriving and shiny startup. What you may have failed to realise is that in this frantic, stressful time, your business is not the only thing that has emerged changed – you have.
5 min
The rumours you’ve heard are true. The content marketing monster is a hungry beast. No sooner have you fed it a chunky slab of lead-generating meat than it reaches for a side of supporting blog and a sky-scraper chaser.
6 min
Let me begin with a story. It’s late on a Thursday. I come off an overseas client conference and take an immediate oath to break up with our web conferencing software - the direct cause of my stress headache. Google time!
3 min
Creating captivating b2b infographics that can charm and inform simultaneously can sometimes be a bit like geo tagging Dory from Finding Nemo. Where do you even start?
5 min
In an ideal world, your marketing content should be like the Yellow Brick Road in The Wizard of Oz - a shiny, glittering, well-posted path that ultimately leads your customer to where they need to be — your business.
