4 min
Market share is arguably the most important metric when it comes to judging how a business is performing. That’s not to say that other metrics like brand awareness, customer satisfaction and revenue growth aren’t important – they are – but measuring yourself against yourself may give you the wrong...
4 min
So you’ve decided you need marketing automation, and you think HubSpot might be the right fit for you. But when you navigate to HubSpot’s pricing page, you’re met with a long and somewhat bamboozling list of features. Just what does it all mean, and how do you work out which Hubspot subscription –...
3 min
At Bc, we see this all the time when we’re assessing companies’ b2b content marketing. People are frustrated with their so-called "b2b lead generation blogs" because they’re just not attracting the amount of traffic they want. They feel like they’re doing everything right: they’ve created a strong,...
4 min
If you’ve yet to start a b2b blog, you’re probably feeling a bit daunted by the prospect. You know why you should have one: it helps to establish you as a thought leader in your industry, it’s great for search engine optimisation (SEO), it drives people to your website and helps to generate and...
4 min
You’ve spent blood, sweat, tears and the better part of your hair building up a thriving and shiny startup. What you may have failed to realise is that in this frantic, stressful time, your business is not the only thing that has emerged changed – you have.
5 min
The rumours you’ve heard are true. The content marketing monster is a hungry beast. No sooner have you fed it a chunky slab of lead-generating meat than it reaches for a side of supporting blog and a sky-scraper chaser.
3 min
For many b2b businesses, inbound marketing is often adopted half-heartedly and not fully integrated with the rest of the business. This means that results often fall short of the 4:1 ROI that is achievable within the first year. A functioning inbound marketing pipeline depends on you going ‘all in’...
6 min
Let me begin with a story. It’s late on a Thursday. I come off an overseas client conference and take an immediate oath to break up with our web conferencing software - the direct cause of my stress headache. Google time!
3 min
Creating captivating b2b infographics that can charm and inform simultaneously can sometimes be a bit like geo tagging Dory from Finding Nemo. Where do you even start?
5 min
In an ideal world, your marketing content should be like the Yellow Brick Road in The Wizard of Oz - a shiny, glittering, well-posted path that ultimately leads your customer to where they need to be — your business.
4 min
According to a recent study by the Content Marketing Institute, 88% of b2b marketers are using content marketing in their marketing mix. However, only 32% of organisations have reached a high level of maturity and sophistication in their b2b content marketing strategy.
4 min
Is it colour or color? And do we write 5 or five in a headline? What about okay, ok, OK or o.k.?
