2 min
A good tussle with a worthy opponent can be satisfying and fun - but ultimately can get in the way of the greater good. This is especially true when traditional enemies are actually working towards a common goal, and there is no better example than the age-old feud between IT and marketing.
4 min
Time for a hard and fast rule; if you want to give your business the biggest chance of success, you need a Marketing Automation system (MA) and Customer Relationship Management system (CRM) that integrate.
2 min
You’re crazy overwhelmed, you’re getting a SUL (sweaty upper-lip) and you’ve got that worried feeling in the pit of your stomach. It’s dawned on you, the b2b marketing automation software you’re half-way through implementing is all wrong, and you know it’s just never going to work. Ok, so it might...
3 min
Digital media has opened up a world of exciting new (and seemingly endless) opportunities for marketers.
