8 min
In case you haven’t heard, the robots are coming after your job. In fact, according to Elon Musk, they may even bring about the end of human civilisation itself. In all this gloom and doom, it’s understandable that you might be somewhat wary of artificial intelligence (AI) or machine learning.
3 min
So you’ve decided to get a marketing automation platform. Mazel tov! A marketing automation platform is a blessed addition to any company, giving you the power to automate many time-consuming and repetitive tasks, as well as measure the results.
6 min
A marketing automation system is a big investment and it can be a powerful tool that supercharges your b2b marketing and pays for itself. But some of you out there are probably not quite as enamoured with the marketing automation platform you’re using in your business. In fact, you might be feeling...
2 min
A good tussle with a worthy opponent can be satisfying and fun - but ultimately can get in the way of the greater good. This is especially true when traditional enemies are actually working towards a common goal, and there is no better example than the age-old feud between IT and marketing.
4 min
Time for a hard and fast rule; if you want to give your business the biggest chance of success, you need a Marketing Automation system (MA) and Customer Relationship Management system (CRM) that integrate.
2 min
You’re crazy overwhelmed, you’re getting a SUL (sweaty upper-lip) and you’ve got that worried feeling in the pit of your stomach. It’s dawned on you, the b2b marketing automation you’re half-way through implementing is all wrong, and you know it’s just never going to work. Ok, so it might not be...
3 min
Digital media has opened up a world of exciting new (and seemingly endless) opportunities for marketers.
