6 min
We have so many measurable marketing metrics at our fingertips these days, that this can be both a blessing and a curse. On one hand, we can drill down into every single aspect of the customer journey to a microscopic level, giving us a fully detailed picture of what is going on at each stage; on...
3 min
Unfortunately, many in-house marketers have had bad experiences with agencies, causing them to shy away from inbound outsourcing at all. The next time they need to plug a skill gap in their team, they opt to hire in-house instead.
5 min
If you’re currently desperate for a new website, but doing everything you can to avoid starting the process, well, I don’t blame you. The words “website design” are enough to strike fear in the hearts of any sensible marketer or business owner – websites are always way more work and take way more...
4 min
How does your website fit into your inbound marketing strategy? This is a question that comes up as frequently as #throwbackthursday here at Bc. It is, unfortunately, an area that is poorly understood in b2b marketing. Which is kind of crazy to us, but then again, we’re in it every day.
5 min
As a b2b business, you might not be fully sold on the benefits of organic social marketing. After all, you’re trying to reach entire businesses – is it really worth investing precious time and energy posting a few status updates when you’re gunning for much bigger fish?
6 min
Since the term was coined in 2010, “growth hacking” has become de rigueur, not just for startups but for companies of all sizes, including behemoths like Coca-Cola – so much so, in fact, that some organisations have replaced marketing teams with growth teams.
2 min
There’s a lot of buzz and excitement swirling around at the moment about Machine Learning (ML) and Artificial Intelligence in marketing. Until recently, these phrases were the stuff futuristic Hollywood blockbuster dreams were made of, you know, like in iRobot, Alien and the Terminator trilogy.
5 min
So you’re keen to get in on the marketing automation action? And so you should be – marketing automation can be hugely beneficial in terms of streamlining all the fiddly processes that go into lead generation and management.
8 min
In case you haven’t heard, the robots are coming after your job. In fact, according to Elon Musk, they may even bring about the end of human civilisation itself. In all this gloom and doom, it’s understandable that you might be somewhat wary of artificial intelligence (AI) or machine learning.
4 min
Market share is arguably the most important metric when it comes to judging how a business is performing. That’s not to say that other metrics like brand awareness, customer satisfaction and revenue growth aren’t important – they are – but measuring yourself against yourself may give you the wrong...
4 min
So you’ve decided you need marketing automation, and you think HubSpot might be the right fit for you. But when you navigate to HubSpot’s pricing page, you’re met with a long and somewhat bamboozling list of features. Just what does it all mean, and how do you work out which subscription option –...
3 min
At Bc, we see this all the time when we’re assessing companies’ content marketing. People are frustrated with their so-called "b2b lead generation blogs", because they’re just not attracting the amount of traffic they want. They feel like they’re doing everything right: they’ve created a strong,...
