3 min
Are you sick of not having full visibility of your sales pipeline? Are you struggling to make confident hiring and investment decisions? Or are you worried that your marketing leads are left hanging by your sales team? Worry no more with a RevOps strategy: your golden ticket to predictable and...
3 min
When you’re utterly obsessed with something, it can be difficult to appreciate that not everyone feels the same way. This is equally true for your marketing dashboard. You might be ecstatic that your last post scored hundreds of likes, but that might not mean much to your executive board.
5 min
In an ideal world, sales and marketing work together like a well-oiled machine. Marketing delivers a constant pipeline of high-quality leads, sales follow up on these leads within 24 hours and the teams consistently smash their quarterly KPIs and revenue goals.
4 min
As Australia experiences a significant talent shortage , hundreds of scaling SaaS organisations just like yours are stepping into the ring to fight for in-house marketing guns.
5 min
No matter what industry you are in, it’s important to know the value of good marketing. For starters, its role goes way beyond, “Hey, buy from me!”. Marketing helps your business grow by increasing brand awareness, driving profit and growth, enhancing engagement, and helping you acquire and retain...
3 min
The majority of b2b companies are sitting on vast libraries of content - and not all of it is still relevant, on brand, driving traffic or generating leads. It’s a common problem that is the result of a key missing element in our content strategies: a content governance plan.
4 min
While establishing credibility on the internet can be an ever changing task, one thing that is always important (and always will be) is having good domain authority.
4 min
Previously, on the Brand chemistry blog, we told you why you need a LinkedIn thought leadership strategy. And in this week's episo... whoops, blog, we'll break down what that strategy should include.
4 min
It's not news to you that marketing budgets have come under greater scrutiny as the economy has been scrambling to recover in the last couple of years. In fact, 68% of marketers have experienced a reduction in their budgets in the past year. Amid the uncertainty, job losses and mass remote working,...
4 min
Are you struggling to produce content that captures the attention of your target audience? That isn’t, well… boring? We might hate to admit it, but sometimes we have a content problem. Dozens of blog posts and downloadables mean nothing if no one wants to read them.
4 min
Remember when LinkedIn was purely a place to upload your resume? Over the last few years, the types of content that people want to see on LinkedIn has changed completely. These changes have ushered in a new era of thought leadership on LinkedIn. Let’s explore what has changed and why — and when to...
3 min
LinkedIn isn’t only about recruiting new talent or building brand awareness. With the right strategy, b2b marketers can also generate leads with LinkedIn. As self-professed LinkedIn marketing nerds, we’ve gathered six top tips to help increase the number of leads you generate via your business...
