Why b2b branding ought to be left to the experts

2 min read

We know what you’re thinking: “Well, they would say that, wouldn’t they!”

But really – and putting all self-interest aside – even if we’d given up b2b branding and were now running a pizza bar in Coober Pedy (What’s that you say? There’s one there already?) we would STILL be exhorting you to leave your b2b brand strategy in the hands of… well, the folk who are best equipped to look after it.

Here’s why:

Seeing the wood from the trees:

We meet so many clients who have become so tangled in the day-to-day running of their businesses that they find it almost impossible to take a step back and look at their business as a whole. Imagine trying to identify your USP, when all you can see are its inside workings?

The thought behind the pictures:

Did you know that coming up with the visual and language elements of a brand is often the easiest bit? There are lots of guys out there who can design a beautiful visual identity - and lots of awesome writers too. But what you really need is someone who can help identify what sets your business apart, and then build the gorgeous brand on top of it. As Michael Caine would (almost) say, not many people know how to do that.

The hairdresser effect:

People will open up to strangers. Fact. One of the best ways to get a really good handle on what really makes your business unique is to talk to its employees, partners and clients, and someone from ‘outside’ will always get a more frank and genuine picture of your business than the most personable member of your internal team.

Taking the bird’s eye view:

No man is an island. A good b2b branding partner will help you take the whole competitive market into consideration.

Making sure you gain mileage from your investment:

What’s going to happen after your brand has been created? How will you ensure that your team uses the right brand, in the right way, all the time? Building brand guidelines and training your team in how to use their new brand is a specific skill set that often sets a branding agency apart.

Want to learn more about branding? Download our free "Explorer, Hero or Outlaw: Which archetype is your brand?" ebook today.

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Brand chemistry is a strategic brand agency. With more than 10 years experience building brands, we know what it takes to stand out amongst your competitors. Take a look at our client case studies to find out more.

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