While Google has been making an effort to make its analytics tools easier to use, providing free information through its ‘Analytics Academy’, it still requires a good deal of experience to know how to apply the data.
Users have to know what questions to ask, how to customise Google Analytics dashboards for their business, how to find the right reports and how to interpret them. It takes a skilled analyst to deliver actionable insights from the cold hard numbers in a spreadsheet.
Luckily, there is an easier way! Quill Engage hooks into your Google Analytics account and delivers analysis and insights straight into your inbox, meaning that you don’t need to stare down the analytics abyss to be able to get valuable insights.
The internet is full of tools that you can use to make your job easier and your marketing more engaging and effective, if you just know where to find them. We've pulled together a guide to the "11 must-have marketing tools for 2015", including recommendations on how to implement them. So what are you waiting for? Download it today.