So your business has not only survived the turmoil of the last few years, it’s actually gone out there and grown - congratulations! We don’t know how you managed it, but we’re glad you did. If this is the case, you’ve probably been so busy fielding sales enquiries that you haven’t had a chance to breathe, let alone think about the future.
But the truth is, as your business has grown, it’s probably changed too, and the chances are you’re so in the thick of it that you haven’t had a chance to step back and take a look at the bigger picture. What’s more it’s likely that your market has shifted while you’ve been away making your millions, and there might even be some new markets that you might not even have considered before your period of growth.
So, what do you need to do, to capitalise on this? And in what order do you need to do it in? Here’s your shopping list:
- Look again at your market : consider how it may have shifted or expanded. Are there new areas you haven’t considered before but are worth looking at now?
- Review your marketing objectives : no doubt they will have changed since you last looked at them. What are your priorities now? Expansion? Investment? Consolidation? Sale?
- Think about your positioning (this is the promise you make to your customers). If your company has changed, chances are the unique benefits you offer your customers have, too.
- Re-familiarise yourself with your customers : have they changed? Or are you just looking after more of them now? This will impact your positioning and your market review, too.
- Look anew at your brand strategy, and consider whether you need a brand refresh : if you’re playing in a bigger market now, you may need to rethink how you present yourselves to the outside world.
If you'd like to learn how you can further boost your marketing efforts for your growing business, download our guide on the 12 must-have tools every marketer needs today!