Whether you know it or not, you’ve already seen content discovery platforms in action, and possibly even clicked some of their headlines to the latest titbit of celebrity gossip. For b2b marketers, targeted content discovery platforms can be an incredibly effective way to tap into the distribution power of a huge network of relevant media websites.
Disqus is one example of a content discovery platform. Disqus displays recommended content next to discussions. The software is used on more than 2.5 million sites across the web, reaching over 500 million people every month. Content discovery platforms help you to attract prospects who are actively engaged in your industry by targeting topics and publications that match with your target audience.
Other content discovery options are the Google Display Network or Outbrain.
The internet is full of tools that you can use to make your job easier and your marketing more engaging and effective, if you just know where to find them. We've pulled together a guide to the 12 must-have marketing tools for 2015, including recommendations on how to implement them. Download it today.