Everybody loves a good makeover: Supercharge your LinkedIn company page

3 min read

Everybody loves a good makeover: Supercharge your LinkedIn company page

Last week we told you all about LinkedIn’s integration with SlideShare and the possibility of placing beautiful visual content right in front of your audience. It’s a pretty quick and easy way to reach your targets, feel the love from your fans and make your business look wonderful.

Working with tighter budgets
? Still no reason to be a wallflower! Here are some tips on how to use Linkedin for business without having to spend the big bucks.

A little bit of grooming

Chances are you set up your company page years ago and have almost forgotten it even existed. Just as a fresh haircut can make you feel like a new person (yes, even if you just cut the ends) your LinkedIn company page also requires some regular TLC. Start by checking that all your information is still up to date and make sure that the copy in your company description works for the type of audience you want to attract.

Show off your best assets

Kylie Minogue would never hide her legs in baggy pants. So take her as an example and show off your best products and services on your LinkedIn company page. Clients love your work? Ask them to give you a testimonial for your product on your LinkedIn company page.

Date for your diary

As of mid-April the old Products & Services tab will be replaced by the ‘Showcase Pages’. That’s particularly good news if you’re running a complex business that has more than one target market, as people will be able to follow specific products.

Make sure you get noticed

Now that you’re looking your best there’s no point staying at home for the night to watch yet another MKR episode. To get noticed on LinkedIn start sharing 3rd party articles relevant to your clients and prospects. Once you have built a bit of an audience you can start posting updates with your own content.

But remember that social networks play to the same rules as any good party. The guy who talks endlessly about himself can very quickly end up lonely at the bar. Listen to what your audience has to say and engage in two-way conversations.

It’s more fun with friends

The rule of “the more the merrier” is not only true for dinner parties, but also for the success of your LinkedIn company page. If your employees are sharing your updates with their network, it will grow more quickly and you will soon start to see some proper engagement. The easiest way to enable your employees to share your stuff is by making sure their personal LinkedIn profile is linked to your company page (here’s how to do it). That way, your updates will automatically appear in their newsfeed for easy sharing.

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