Smaller companies and start-ups with no marketing department often assume that much marketing activity is off-limits to them just because they don’t have a dedicated in-house team. And back in the days of mainstream media domination, this may have been true: most marketing efforts meant carefully-built networks of contacts and chunky media budgets.
But the advance of new media means that a whole range of DIY marketing ideas are now open to companies with little or no marketing head count. With a little bit of nouse, and a sprinkle of outside help, there are now a huge range of killer strategies available for companies with few or no marketing bods on the payroll.
Here’s our top 5 tips to help you get started without a marketing team (and without spending a fortune!):
- Start small: don’t aim to cover all areas of marketing - just start with a couple of projects and focus on tweaking them to get them performing well.
- Keep track of your results: don’t rely on gut instinct or hearsay to tell you what’s working and what isn’t.
- Get the foundations right: If you only have a limited budget for outside help, consider investing in a marketing strategy to help get you started in the right direction.
- Focus on digital: scalable and affordable, digital marketing is a great DIY option.
- Invest in the future: Supercharge your marketing nouse by investing in training and coaching).
If you'd like to get even more out of your DIY marketing, we've listed the 12 must-have tools that every marketer needs in this handy guide - download it today!