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Three of today's marketing automation software players: Marketing Automation Defined (Part 2)

3 min read

Last week we cast the spotlight over marketing automation and explored how to use marketing automation to qualify sales leads. This week we delve deeper and look at three of the many players in the marketing automation software game.

At Brand chemistry we work with a range of systems to suit our individual clients’ systems, objectives and budget. Because we don’t have an affiliation with any particular provider, the three marketing automation software platforms below have been picked at random to best demonstrate the breadth of the range of options available: no preference implied!

Three of the marketing automation players

1. Hubspot
Hubspot includes features such as lead management, scoring and nurturing. As well as easy tools for SEO, writing blogs and creating web content (CMS). What is more their customer service first class. Hubspot has a presence across 90+ countries and claims to deliver inbound experiences that are relevant, helpful, and personalised.

Suits
Mid-market and enterprise-level organisations

Best features
“Lead Managment”
HubSpot’s contacts database draws details from every touchpoint, and organises them for marketers and sales reps in one place. The system integrates with a wide range of software – and custom integrations can easily be built.

2. Marketo
Marketo is designed to help sales and marketing professionals collaborate more closely throughout the sales cycle. It’s a great solution for B2B marketers and is especially popular among technology companies. Since launching in 2006, Marketo has become the fastest growing marketing automation vendor on the market.

Marketo has capabilities in lead management, lead nurturing, database management, territory assignment, social media integration, campaign management and analytics. In particular, Marketo offers a process-driven automated campaign builder, which provides more flexibility and scalability than most other campaign builders in traditional systems.

Suits
Mid-large sized businesses

Best features
Landing pages
You can easily build targeted landing pages from the same platform as you execute your campaigns.

Integration
Marketo can integrate with many sales automation systems, including Salesforce.com meaning that marketing and sales can easily share what’s happening in the pipeline.

3. Infusionsoft
Infusionsoft’s marketing automation, email, and social media features are all designed to engage and convert leads. CRM functionality allows you to score hot leads, streamline sales and close sales and e-commerce tools help you boost online sales and automate fulfilment.

Suits
Small businesses

Best features
Coaching
Infusionsoft provides personalized, one-on-one coaching services to help you get up and running quickly.

Other notable mentions

Check out some other fantastic marketing automation products that aren’t covered in this blog:

Want to get started?
Getting started with marketing automation doesn’t have to be overwhelming. Consider your budget and your objectives to help narrow down a shortlist of platforms that suit your needs. Take advantage of free trials and discounted periods to test out if the software is suited to you and your sales process.
Download our 10-step guide to choosing the right marketing automation platform for your business.

Enquire for a complimentary 60 minute consultation by Brand chemistry

Brand chemistry is a strategic inbound marketing agency that goes the extra mile to deliver results for our b2b clients. Our inbound marketing specialists are HubSpot certified and use the latest techniques to provide our clients with a steady stream of relevant new leads.

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