The 8 best b2b marketing resources of 2020

6 min read

The 8 best b2b marketing resources of 2020

Brand chemistry

2020's best b2b marketing resources

  1. HubSpot blog
  2. B2B Marketing
  3. SearchEngineJournal
  4. Marketing Trends podcast
  5. HubSpot training
  6. Canva
  7. #FlipMyFunnel Podcast
  8. Udemy

Full confession, we’re a bunch of marketing nerds at Brand chemistry.  When we’re not doing the marketing, we’re reading about it or talking about it or noticing other people doing it. And although not everyone will be as openly obsessive as us, we do know you obsessives are out there - nerding out about the data and possibilities just as much as we are.

So it’s for you - the quiet ones, that we’ve created this list of the best b2b online marketing resources of 2020. Let’s get our geek on! 

1. HubSpot blog

Not only does the HubSpot blog have useful information and tools on a range of topics, from inbound strategy and email marketing to blogging and lead gen campaigns, but as a b2b business themselves, it’s also a great example of b2b marketing done well. Their must-read blogs for b2b marketers include:

Whatever your b2b marketing question, often HubSpot has the answer. 

2. B2B Marketing

I mean, it’s literally in the name. How could it not be good? This organisation provides specialist insights, development, training and events in b2b marketing, with the aim of elevating the role of marketers in b2b businesses. We recommend checking out their downloadable guides and dedicated ABM Hub, as well as their blog.

This year, you can also attend their B2B Marketing Ignite Conference virtually, including accessing 27 essential sessions for free!

3. SearchEngineJournal

For everything search-related, you can’t go past the SearchEngineJournal blog. If you’ve got questions about SEO, PPC, content, social media and how they should all tie together in your marketing strategy, then they’ve got answers.

4. Marketing Trends podcast

While not strictly limited to b2b content, we couldn’t leave out the Marketing Trends podcast. Available on Apple Podcasts, Google Podcasts and Spotify,  each episode features a conversation with a marketing leader on the latest trends, strategies and innovations. For tips that will help b2b marketers, we recommend these episodes:

5. HubSpot training

Whenever we need to upskill in anything inbound or content marketing related at Brand chemistry, our first stop is the HubSpot Academy. There’s something for everyone, whether you want an overview of everything you need to know about email marketing, or step-by-step guide to optimising your website. Some of our favourites are:

6. Canva

Canva is the easy way to spice up your visual content if your budget won’t stretch to include a designer. With thousands of free templates, photos and graphics, you can whip up a custom image to go with your new ebook and a LinkedIn header to match in no time. But we digress. If you’re looking to upskill, Canva’s free Design School has courses to teach you the basics of graphic design, social media, business branding and presentations.

7. #FlipMyFunnel Podcast

The daily #FlipMyFunnel podcast by Sangram Vajre is dedicated to helping b2b marketing, sales and customer success people exert mastery in their craft. It contains topics like leadership, sales and marketing alignment, account-based marketing, content marketing, martech, agile marketing and more.

While covering a comprehensive range of topics, this podcast is never boring. Sangram interviews inspiring experts and features uplifting keynotes from #FlipMyFunnel events, so episodes are varied, practical and inspiring.

8. Udemy

Udemy provides surprisingly high quality courses across a vast range of technical topics and some of them are even available for free! Here are three of our top picks for B2B marketers:

Enjoy! 

If you’d like more expert marketing advice, watch our webinar on-demand now. We discuss how to pivot your marketing strategy for the 2020 environment.

New call-to-action

Get The Alchemist in your inbox weekly

Get your guide today!

Recent Posts

Latest Tweets