2020's best b2b marketing resources
- HubSpot blog
- B2B Marketing
- Marketing Trends podcast
- HubSpot training
- #FlipMyFunnel Podcast
Full confession, we’re a bunch of marketing nerds at Brand chemistry. When we’re not doing the marketing, we’re reading about it or talking about it or noticing other people doing it. And although not everyone will be as openly obsessive as us, we do know you obsessives are out there - nerding out about the data and possibilities just as much as we are.
So it’s for you - the quiet ones, that we’ve created this list of the best b2b online marketing resources of 2020. Let’s get our geek on!
Not only does the HubSpot blog have useful information and tools on a range of topics, from inbound strategy and email marketing to blogging and lead gen campaigns, but as a b2b business themselves, it’s also a great example of b2b marketing done well. Their must-read blogs for b2b marketers include:
- The Ultimate Guide to B2B Marketing in 2020
- The Best of B2B Marketing Content: 10 Examples
- 10 B2B Social Media Strategies That Work For Any Industry
- The Best B2B Lead Gen Campaigns For Every Channel
Whatever your b2b marketing question, often HubSpot has the answer.
I mean, it’s literally in the name. How could it not be good? This organisation provides specialist insights, development, training and events in b2b marketing, with the aim of elevating the role of marketers in b2b businesses. We recommend checking out their downloadable guides and dedicated ABM Hub, as well as their blog.
This year, you can also attend their B2B Marketing Ignite Conference virtually, including accessing 27 essential sessions for free!
For everything search-related, you can’t go past the SearchEngineJournal blog. If you’ve got questions about SEO, PPC, content, social media and how they should all tie together in your marketing strategy, then they’ve got answers.
- 7 B2B Marketing Trends to Embrace in 2020
- B2B Paid Advertising in 2020 [podcast]
- Google Finds Over 25 Billion Spammy Pages Every Day
- What is Enterprise SEO?
While not strictly limited to b2b content, we couldn’t leave out the Marketing Trends podcast. Available on Apple Podcasts, Google Podcasts and Spotify, each episode features a conversation with a marketing leader on the latest trends, strategies and innovations. For tips that will help b2b marketers, we recommend these episodes:
- Do you really know what ABM is?
- Personalization as a marketing tool
- Changing market perceptions
- The evolution of partnership marketing
Whenever we need to upskill in anything inbound or content marketing related at Brand chemistry, our first stop is the HubSpot Academy. There’s something for everyone, whether you want an overview of everything you need to know about email marketing, or step-by-step guide to optimising your website. Some of our favourites are:
- Inbound Marketing
- The Search Insights Report
- Email Marketing
- Lead Management: Segmentation, Nurturing and Lead Qualification
Canva is the easy way to spice up your visual content if your budget won’t stretch to include a designer. With thousands of free templates, photos and graphics, you can whip up a custom image to go with your new ebook and a LinkedIn header to match in no time. But we digress. If you’re looking to upskill, Canva’s free Design School has courses to teach you the basics of graphic design, social media, business branding and presentations.
The daily #FlipMyFunnel podcast by Sangram Vajre is dedicated to helping b2b marketing, sales and customer success people exert mastery in their craft. It contains topics like leadership, sales and marketing alignment, account-based marketing, content marketing, martech, agile marketing and more.
While covering a comprehensive range of topics, this podcast is never boring. Sangram interviews inspiring experts and features uplifting keynotes from #FlipMyFunnel events, so episodes are varied, practical and inspiring.
Udemy provides surprisingly high quality courses across a vast range of technical topics and some of them are even available for free! Here are three of our top picks for B2B marketers:
- Content Marketing for B2B Enterprises
- SEO Training Course by MOZ (yes - by Moz!)
- How to build and make a WordPress website from scratch 2020
If you’d like more expert marketing advice, watch our webinar on-demand now. We discuss how to pivot your marketing strategy for the 2020 environment.