Yesterday the Brand chemistry team attended the Funnel 2012, a B2b marketing symposium. It was a great opportunity to share insights and knowledge around the future of B2b marketing and what exactly it means for our clients and their clients.
We have no argument with the fact that the landscape is changing at a rapid rate. B2b marketers need to embrace these changes or risk missing the boat completely.
Social technologies were huge talking points at Funnel and the effect that social has had on the way we interact with our customer base. B2b marketing is not immune to social and has undoubtedly revolutionised the way we interact with our clients.
So if you haven't already - start listening to what your customers are saying. Before you say "our business is too small" or "we can't afford that", invest some time in these FREE tools and unlock some initial insights into your competitors, customers and market conditions.
An oldie, but a goodie. Google alerts scour Google to monitor content that you have asked to be alerted about. Simply enter a search query for the topic you wish to monitor (and your email address) and you’re good to go! Google alerts are great for keeping an eye on competitors, industry news, customer feedback and new and relevant online content.
Socialmention is a great tool very similar to Google Alerts but specifically for social media. Sign up to receive free daily email alerts of your brand, company, people, marketing campaigns, relevant news story or competitor activity.
Simply put, Technorati was initially launched to help bloggers be found. It collects highlights of online conversation and distributes them via email. The first blog search engine, Technorati indexes more than a million blogs. Simply search your chosen topic and scroll through top influencers, stories, opinions, photos and videos.
Do you want to learn more about even more helpful tools? Download our insider's guide to the 11 must-have marketing tools.