Happy July and welcome to the June monthly round-up everyone!
Last month, the Brand chemistry team released some super useful content - most of it designed to set you up for a cracker new Financial Year. Our most popular pieces were:
- Annual marketing reporting template and guide (A must-have for all our marketing friends out there who need to show their bosses they’re amazing at their job!)
- The Wizard of Oz’s guide to mapping content against buyer personas and buying stages
- New Year, new you: Why the EOFY is a good time to invest in marketing technology
- Unlock your SEO: 5 keys for inbound marketing beginners
On the web this month we spotted some fantastic articles.
HTML & CSS [Cheat Sheet]
Learning the very basics of HTML and CSS is a must in the age of digital marketing. If you can’t differentiate your <br> and your <p> tags you’re going to face some issues when uploading blogs or formatting emails. Nick from First Site Guide actually reached out to us about his company’s HTML & CSS cheat sheet - it’s great as a reminder of what you need to do to get your page looking schmick. Plus, it also means less reliance on your team to help you upload. Make sure you check it out!
15 Social Recruiting Tips Proven to Attract the Best Talent
Recruiting quality talent is challenging, we know because at Brand chemistry we’re facing exactly the same issues. Many recruiters are now using LinkedIn and other social channels to find the best people out there for the job - but as with most things in life, it has its pros and cons. BetterTeam put together a handy (and cute) infographic to help you workout if social is the best way to recruit for your office. Check it out and let us know what you think in the comments below.
Insights from the chief marketing technologist of an $18B firm
Xerox’s chief marketing technologist, Duane Schultz, shares his knowledge and experiences working across the marketing and IT departments of the multinational business. He gives interesting insights into what marketing automation the mega company uses and how their approach fosters strategy and creativity. They’ve broken down their use of automation technology into three separate areas, mainstream, satellite and independent. It’s a really interesting concept and one many bigger companies can use to model their approach to marketing technology off. Read more about it.
What were some of your favourite inbound marketing articles on the web this month? Let us know in the comments!
Brand chemistry is a b2b marketing agency winning your customers' hearts and minds through inbound, brand, content, lead generation and digital strategy. Our marketing specialists achieve stellar results with the latest lead generation techniques.