Be honest – prospecting isn't exactly your idea of a good time. If you're like most sales pros, you'd rather have meaningful conversations with potential customers than dive into endless prospect lists and LinkedIn profiles. Well, prepare for some good news! HubSpot has announced some new b2b sales...
2 min
By
Serena Chuan
b2b marketing planning is an essential activity for your success. Business success rarely comes from off-the-cuff decisions, and without a plan, you’re basically shooting at targets in the dark!
2 min
By
Serena Chuan
There’s no doubt that content marketing has become one of the biggest marketing must-haves of today. But how do you measure - and prove - the ROI of your content marketing efforts?
2 min
By
Serena Chuan
Do you suspect your website could contribute more to your bottom line? You may be right. Research has shown that 88% of online consumers are less likely to return to a site after a bad experience. A well-planned b2b website enhances user experience, provides relevant information to your audience,...
2 min
By
Serena Chuan
Do you remember wanting the new shiny toy that your friend has? Or jumping on the fashion bandwagon just so you wouldn’t feel left out? We get it (and wore platform shoes at some point in our lives too). We all like to be part of the new thing that everyone is talking about.
