Remember the early days of b2b lead nurturing when a content download would commonly be followed up with an awareness stage blog post, a case study and an offer in quick succession? Like we could convince a business buyer to make a critical purchase with three pieces of (not so) tailored content.
3 min
By
Serena Chuan
You want to improve your LinkedIn ads. That's why you're here. Smart decision on your behalf as optimised LinkedIn campaigns will help you reach the people who matter most to your business. Not to mention, it’s going to help you get maximum ROI.
6 min
By
Serena Chuan
When the phrase “online advertising” is mentioned, paid social media posts aren’t usually the first thing to come to mind. While paid search is great for capturing users with buying intent (feeding the bottom of your sales funnel), social media advertising is more effective in reaching new...
2 min
By
Serena Chuan
b2b marketing planning is an essential activity for your success. Business success rarely comes from off-the-cuff decisions, and without a plan, you’re basically shooting at targets in the dark!
2 min
By
Serena Chuan
There’s no doubt that content marketing has become one of the biggest marketing must-haves of today. But how do you measure - and prove - the ROI of your content marketing efforts?
2 min
By
Serena Chuan
Do you suspect your website could contribute more to your bottom line? You may be right. Research has shown that 88% of online consumers are less likely to return to a site after a bad experience. A well-planned b2b website enhances user experience, provides relevant information to your audience,...
2 min
By
Serena Chuan
Do you remember wanting the new shiny toy that your friend has? Or jumping on the fashion bandwagon just so you wouldn’t feel left out? We get it (and wore platform shoes at some point in our lives too). We all like to be part of the new thing that everyone is talking about.