Once upon a time, there was a b2b brand that did not utilise brand storytelling or content marketing effectively. Their blog posts read like press releases, with no compelling reasons for potential customers to continue reading – let alone choose their business. They missed golden opportunities to...
Topic
Topic
b2b content marketing
Strategy and planning
Content marketing
Inbound marketing
B2b marketing
MarTech
Digital experience
b2b branding services
Social media
HubSpot onboarding
SEO
b2b agency
b2b customer insights
b2b integrated marketing
b2b social media
Brand strategy
Sales enablement
b2b reporting
b2b seo
3 min
By
Emma Downham
B2b marketing has moved progressively online. With many b2b businesses finding traditional broadcast methods difficult to track or simply less effective than they used to be, they’re turning increasingly to digital to reap their growth rewards.
4 min
By
Emma Downham
Is it colour or color? And do we write 5 or five in a headline? What about okay, ok, OK or o.k.?
3 min
By
Emma Downham
When you're busy creating content and running your own blog, guest blogging for a third party publication probably doesn’t sit very high on your list of priorities. We get it.
2 min
By
Emma Downham
With so many buzzwords and terms, digital marketing can be an intricate and sometimes overwhelming topic. But is it just us, or do marketers seem to be using some differentiated terms interchangeably?
4 min
By
Emma Downham
Time for a hard and fast rule; if you want to give your business the biggest chance of success, you need a Marketing Automation system (MA) and Customer Relationship Management system (CRM) that integrate.
4 min
By
Emma Downham
Have you ever had one of the following problems: I can’t demonstrate marketing’s contribution to the bottom line I don’t know for sure what’s working Social media seems like a waste of time
2 min
By
Emma Downham
Producing inbound marketing content takes both time and brainpower. Unless you’ve achieved an advanced state of creative enlightenment this is indisputable fact.
2 min
By
Emma Downham
You’re crazy overwhelmed, you’re getting a SUL (sweaty upper-lip) and you’ve got that worried feeling in the pit of your stomach. It’s dawned on you, the b2b marketing automation software you’re half-way through implementing is all wrong, and you know it’s just never going to work. Ok, so it might...