Be honest – prospecting isn't exactly your idea of a good time. If you're like most sales pros, you'd rather have meaningful conversations with potential customers than dive into endless prospect lists and LinkedIn profiles. Well, prepare for some good news! HubSpot has announced some new b2b sales...
3 min
By
Emma Downham
Investing in yourself is always a great move, making yourself more valuable and accruing knowledge and skills to take you, your team, and your customers further. The other great thing about building your skill base is that it doesn’t have to break the bank. In fact, there are fantastic b2b...
4 min
By
Emma Downham
Is it colour or color? And do we write 5 or five in a headline? What about okay, ok, OK or o.k.?
3 min
By
Emma Downham
When you're busy creating content and running your own blog, guest posting for a third-party publication probably doesn’t sit very high on your list of priorities. We get it.
2 min
By
Emma Downham
With so many buzzwords and terms, digital marketing can be an intricate and sometimes overwhelming topic. But is it just us, or do marketers seem to be using some differentiated terms interchangeably?
4 min
By
Emma Downham
Time for a hard and fast rule; if you want to give your business the biggest chance of success, you need a Marketing Automation system (MA) and Customer Relationship Management system (CRM) that integrate.
4 min
By
Emma Downham
Have you ever had one of the following problems: I can’t demonstrate marketing’s contribution to the bottom line I don’t know for sure what’s working Social media seems like a waste of time
2 min
By
Emma Downham
You’re crazy overwhelmed, you’re getting a SUL (sweaty upper-lip) and you’ve got that worried feeling in the pit of your stomach. It’s dawned on you, the b2b marketing automation you’re half-way through implementing is all wrong, and you know it’s just never going to work. Ok, so it might not be...