MarTech b2b content marketing

A first look at the AI-powered HubSpot Content Hub

Have you heard the news? HubSpot has just launched Content Hub - an AI-driven content marketing platform that supports marketers in crafting and overseeing content along the entire customer journey. It has the features and benefits of multiple disparate AI tools packed neatly into one platform....

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Topic b2b content marketing MarTech b2b integrated marketing b2b agency b2b branding services b2b reporting b2b web design b2b customer insights b2b social media b2b paid social HubSpot onboarding b2b seo b2b ppc

b2b web design

4 min By Christabelle Tani

How to create a pillar page for your b2b website

You may or may not have heard of topic clusters or website pillar pages. Pillar pages are the current best-practice way to structure content on your website to be findable by search.

b2b paid social

4 min By Christabelle Tani

Paid media performance and how to measure success

LinkedIn and Facebook are pretty standard custodians of media budgets for b2b marketers. However, the measures of success can vary widely from one marketer to the next. Is there a right and wrong way to measure your paid media performance?