MarTech b2b content marketing

A first look at the AI-powered HubSpot Content Hub

Have you heard the news? HubSpot has just launched Content Hub - an AI-driven content marketing platform that supports marketers in crafting and overseeing content along the entire customer journey. It has the features and benefits of multiple disparate AI tools packed neatly into one platform....

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Topic b2b content marketing MarTech b2b integrated marketing b2b agency b2b branding services b2b reporting b2b web design b2b customer insights b2b social media b2b paid social HubSpot onboarding b2b seo b2b ppc

b2b content marketing

3 min By Andrea Hoymann

B2b content promotion: Why creating content is only half the battle

Ever since Bill Gates wrote that ‘content is king’ way back in 1996, this has become a marketing mantra: so much so, that you’re probably getting pretty sick of hearing it. Sadly, you won’t stop hearing it any time soon, because Bill Gates was right: the benefits of content marketing are countless.

b2b content marketing

2 min By Andrea Hoymann

How to create effective content for b2b lead nurturing

Does your business have a blog, but you’re not sure if it’s actually contributing to the bottom line? It might be that your content doesn’t actually address the issues your audience is looking for. Whoops!

b2b content marketing

2 min By Andrea Hoymann

Is your business ready to embrace content marketing for b2b?

Content marketing for b2b is the secret sauce for turbocharging your business growth and captivating your customers. But as much as we all love content marketing and its benefits, it’s not a ‘one size fits all’ marketing cure-all, guaranteed to land hundreds of hot leads for everyone. Content...

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