5 min
Public relations teams used to have a pretty simple remit: have a good relationship with the media and distribute a brand’s ideas to the public through them. Gone are those days. Welcome to the age of online PR — social media, influencers, blogs, search engine optimisation (SEO), YouTube, industry...
1 min
A common point of contention between sales and marketing is what constitutes a lead and when a lead should be passed on.
4 min
You could have built the Taj Mahal of websites – but just because you’ve built it doesn’t mean they’ll come. Your website needs to be designed to drive high-quality leads.
4 min
We’ve got good news for you: contrary to popular claims, b2b direct mail is not dead.
1 min
Over the last year, a new breed of on-page optimisation tools have entered the digital space. They allow non-technical staff to quickly and easily run A/B, or even multi-variable tests, so that landing pages can be reviewed, analysed and improved. Increasing conversion rates of landing pages is a...
2 min
Wouldn’t it be good to see what your business really looks like to the outside world? And, more importantly, to your clients? Sourcing b2b customer testimonials is one of the best ways of finding out your business’ real strengths and weaknesses.
3 min
Campaign launch is always an exciting day, isn’t it? You’ve spent months tossing around creative ideas for your inbound marketing campaign, generating content, setting up your automation workflows and testing the processes. Finally, it’s the day to hit the big red launch button and let your inbound...
3 min
Ever since Bill Gates wrote that ‘content is king’ way back in 1996, this has become a marketing mantra - so much so, that you’re probably getting pretty sick of hearing it. Sadly, you won’t stop hearing it any time soon, because Bill Gates was right: the benefits of content marketing are countless.
2 min
Does your business have a blog, but you’re not sure if it’s actually contributing to the bottom line? It might be that your content doesn’t actually address the issues your audience is looking for. Whoops!
2 min
Content marketing for b2b is the secret sauce for turbocharging your business growth and captivating your customers. But as much as we all love content marketing and its benefits, it’s not a ‘one size fits all’ marketing cure-all, guaranteed to land hundreds of hot leads for everyone. Content...
