6 min
A marketing automation system is a big investment and it can be a powerful tool that supercharges your b2b marketing and pays for itself. But some of you out there are probably not quite as enamoured with the marketing automation platform you’re using in your business. In fact, you might be feeling...
3 min
For many b2b businesses, inbound marketing is often adopted half-heartedly and not fully integrated with the rest of the business. This means that results often fall short of the 4:1 ROI that is achievable within the first year. A functioning inbound marketing pipeline depends on you going ‘all in’...
4 min
According to a study by the Content Marketing Institute, 88% of b2b marketers are using content marketing in their marketing mix. However, only 32% of organisations have reached a high level of maturity and sophistication in their b2b content marketing strategy.
4 min
Time for a hard and fast rule; if you want to give your business the biggest chance of success, you need a Marketing Automation system (MA) and Customer Relationship Management system (CRM) that integrate.
2 min
You’re crazy overwhelmed, you’re getting a SUL (sweaty upper-lip) and you’ve got that worried feeling in the pit of your stomach. It’s dawned on you, the b2b marketing automation you’re half-way through implementing is all wrong, and you know it’s just never going to work. Ok, so it might not be...
4 min
To the uninitiated, the homepage is just an entry point. The ‘magic happens’ on your service or product pages. For those in the know, the homepage is a conversion machine. A well-designed homepage builds an instant connection, invites exploration and guides users toward the solutions they’re...
1 min
Digital marketing may as well just be called ‘marketing’ these days because there really is no separation any more. Fact is, if your marketing plan doesn’t include digital, you’re in trouble.
3 min
Is your market full of products and services that all look the same? Do you find yourself competing on price more often than you’d like to? In a market crammed with me-too products and services, implementing powerful strategies for brand positioning can help customers pick you out of a line-up of...
2 min
Approvals driving you crazy? Here’s how to how to structure productive agency feedback
5 min
Public relations teams used to have a pretty simple remit: have a good relationship with the media and distribute a brand’s ideas to the public through them. Gone are those days. Welcome to the age of online PR — social media, influencers, blogs, search engine optimisation (SEO), YouTube, industry...
1 min
A common point of contention between sales and marketing is what constitutes a lead and when a lead should be passed on.
4 min
You could have built the Taj Mahal of websites – but just because you’ve built it doesn’t mean they’ll come. Your website needs to be designed to drive high-quality leads.
