We all experience the power that comes with online technology. But what does this seemingly super-fast highway of change mean for B2b brands? Too often B2b marketers tune out when it comes to adapting their brands to the online landscape.
Powered even more by the massive growth of mobile devices over the past 2 years, it is NOW that B2b brands need to help drive this technology change and not just try and keep up with it.
The ugly truth is – if your brand isn’t able to adapt, another brand will be waiting in the wings.
But don’t worry it’s not all doom and gloom! Below are our top 3 tips on how to adapt FAST in 2013:
- Network online AND in person: Last year the Bc team attended Funnel. We did five times MORE networking on Twitter with people at the event than face to face networking. It was fast and effective. Of course, there is still a place for face to face networking, but even face to face networking goes online. You connect on LinkedIn, follow on Twitter or even send an email.
- Listen and join in the conversation: Before barging in on the conversation - listen to what is happening around you. Who is talking about your business, your products and services, your competitors and WHERE? Gather the facts and enter the conversation at the right time.
- Go mobile: It may seem a no-brainer for some, but too often B2b marketers are ignoring the need for mobile. In Australia there are more mobile users than there are people*, so who can argue that there is not a case for going mobile? Ensure your website is mobile ready and give the people what they want!
...But wait there's more. There are a host of tools out there that can help you boost your marketing efforts; increasing both engagement and effectiveness. We've compiled an insider's guide to the 11 must-have marketing tools. Download it today and have a read.
*BuddeComm’s Australia - Mobile Communications - Statistics and Forecasts Annual publication provides information and insight into the mobile communications sector in Australia. http://www.budde.com.au/Research/Australia-Mobile-Communications-Statistics-and-Forecasts.html