4 min
Ever wonder if your b2b website is helping or hurting your growth? A powerhouse b2b website demands an immersive user experience that builds trust and fuels business growth. It requires following some key b2b website best practices - which include a commitment to understanding of your audience,...
4 min
When you think of HubSpot, most people think of its famous CRM and inbound marketing solutions. And they’re right to do so! However, we strongly suggest you get reacquainted with what HubSpot can offer your b2b business these days. The HubSpot website builder is quickly earning raving fans for its...
4 min
Websites are like opinions – everyone has one, and the spectrum of usefulness is expansive. A b2b website is successful if it is attracting, engaging and converting buyers, no matter what that conversion looks like. If you want yourwebsite to pull some power moves, you should be checking out...
3 min
We know that a more engaging user experience increases the likelihood of conversions. However, the user experience has traditionally been tied to design and visual elements—but what about UX writing?
3 min
Want a b2b website that attracts and holds your audience’s attention? It’s easier said than done. While people spend more time online than ever before, and b2b websites enjoy a higher than average time spent on page compared to other industries, businesses need to do more to stand out above the...
5 min
B2b website development requires both art and science - left brain and right brain. You need a scientific, data-driven process for organising information, attracting users, and providing an exemplary user experience. But you also need artful content and design. The result, when you get it right, is...
4 min
The latest Google Core Update in March 2024 has had a significant impact on the digital marketing world, particularly for those who heavily rely on automated content creation. This update aims to reduce spammy content by over 40% and prioritise helpful, high-quality sites by addressing the surge in...
4 min
Dealing with poor b2b customer service is a grating experience. Waiting on hold for ages, having to re-explain the same thing to multiple customer service reps, and poorly designed chatbots are, unfortunately, all too often part of resolving an issue with technology and service providers. But it's...
3 min
After much research, you’ve decided to invest in HubSpot as your marketing automation platform. But now you’re faced with another task: onboarding. Migrating your data and website over, creating templates, integrating with your other tools, setting up lists and segmentation - all while learning the...
5 min
Have you heard the news? HubSpot has just launched Content Hub - an AI-driven content marketing platform that supports marketers in crafting and overseeing content along the entire customer journey. It has the features and benefits of multiple disparate AI tools packed neatly into one platform....
4 min
Storytelling and data can seem like unlikely companions – one soft and pliable, the other hard and fixed, destined to tell their own stories. However, when the emotional connection of qualitative is combined with the rational appeal of quantitative, you can create content that is powerfully...
3 min
AI is the talk of the town these days, and depending on what side of the fence you sit on, it’s either the bell of the ball or the death knell for all our jobs - especially in the marketing-verse.
