Brand chemistry is one of Australia’s most experienced inbound agencies. Our senior consultants have specialist strategy, analytics, technology and marketing management experience that has helped our clients consistently outperform competitors’ sales results.
We’ve been delivering custom training and mentoring to retainer clients for some time, getting a kick out of the positive impact on performance it can achieve.
You will deliver a specific project during the course of your training, ensuring you apply the learnings and can ask questions as you implement. You’ll receive coaching, mentoring and QA of your work as you go, for maximised growth. What’s more, all training comes with beautifully designed materials as well as logical, reusable templates.
Content marketing is rapidly growing in popularity due to its efficacy and measurability. However, your team needs a wide spread of skills and know-how to do this proficiently. Without the right approach and the ability to read your data, content marketing can be a money pit that gets you nowhere fast.
Brand chemistry’s customised training and mentoring gets you hands-on experience in your own personalised context. It helps you understand how content strategies, execution techniques and automation tools all fit together, while showing you best practice in each area. Complete with templates and how-to guides, this training is an outstanding investment in your future content marketing success.
Read your data to date, and find the most lucrative next opportunity for your campaign strategy.
Learn how to develop a business case rationale.
Set SMART goals for your campaign
Develop the strategy, tactics and timings
Develop your editorial and distribution calendars
Put budgets and timelines together to manage the project efficiently
1 participant
Half-day training +
4 hours mentoring
2-participant team*
Half-day training +
4 hours mentoring
3 to 5 person team*
Half-day training +
4 hours mentoring
*must be in same marketing team
Review your data for segmentation opportunities and missing information
Review and build on your personas
Develop standards for progressive profiling
Understand data management and maintenance best practice
Design and automate lead workflows for top quality contextual marketing and personalisation
1 participant
Half-day training +
4 hours mentoring
2-participant team*
Half-day training +
4 hours mentoring
3 to 5 person team*
Half-day training +
4 hours mentoring
*must be in same marketing team
Identify leads who are not ready to buy, but could be successfully nurtured with content
Tell apart latent behaviours from active behaviours to tailor your nurture approaches
Use triggers to identify a change in buying stage
Decide on flow and cadence of messaging and formats
Design your nurture editorial calendar
Set up your nurture workflows
Test, tweak and optimise your nurture over time
Keep track of all your nurture workflows and how changes may affect your entire setup.
1 participant
Half-day training +
4 hours mentoring
2-participant team*
Half-day training +
4 hours mentoring
3 to 5 person team*
Half-day training +
4 hours mentoring
*must be in same marketing team
Interview content owners in half the time for 3x quality and quantity of content
Design and create content that is perfectly suited to your persona’s information needs as well as preferred tone and structure
Ensure your content is interesting and shareable
Ensure you provide valuable information throughout the entire piece
QA and proof your content and protect your brand
Leverage your content to get more out of every piece
1 participant
Half-day training +
4 hours mentoring
2-participant team*
Half-day training +
4 hours mentoring
3 to 5 person team*
Half-day training +
4 hours mentoring
*must be in same marketing team
Choose the best SEO strategy for you
Perform strategic and focused keyword research
Do on-page SEO optimisation: problem, solution and brand searches
Filter your keyword research down to identify your chosen terms
Use PPC to test
Write for SEO
Develop a backlinking strategy and execute it
Improve and optimise your social media for SEO
1 participant
Half-day training +
4 hours mentoring
2-participant team*
Half-day training +
4 hours mentoring
3 to 5 person team*
Half-day training +
4 hours mentoring
*must be in same marketing team
Research your market and competitors
Build your internal brand team and prepare them for the journey ahead
Perform customer research, relevant to your corporate or product brand
Workshop your brand promise internally
Develop the possible themes for your brand promise
Filter down the possibilities to one, compelling theme
Work the language until it sticks
Sanity check your positioning
1 participant
Half-day training +
4 hours mentoring
2-participant team*
Half-day training +
4 hours mentoring
3 to 5 person team*
Half-day training +
4 hours mentoring
*must be in same marketing team
Sales and Marketing Alignment Training will show you
How to create a sales and marketing Services Level Agreement that includes:
1 participant
Half-day training +
4 hours mentoring
2-participant team*
Half-day training +
4 hours mentoring
3 to 5 person team*
Half-day training +
4 hours mentoring
*must be in same marketing team
Hire an outsourced CMO for your complex or important project. We can review your strategy, assumptions and execution, giving you tips, tricks, QA and strategic guidance throughout to support your goals.
This is a great opportunity to work closely with highly experienced and supportive marketing strategists. This intensive collaboration will provide you with insights and learning that you can apply to all future strategies and campaigns.
Briefing meeting
Hours range estimated and pitched, meetings booked in in advance.
Blocks of 10 hours can be bought at a time.
Projects are run out of Basecamp, and all actions are agreed in advance.
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
Big or small, we’d love to chat about how we can bring some chemistry to your brand.
Level 2, 383 George Street
Sydney NSW 2000
hello@brandchemistry.com.au
1300 755 058
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