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Content Marketing Training and Mentoring

Let us upskill your team in content strategy, execution and automation - all in your own context.

Why us?

Brand chemistry is one of Australia’s most experienced inbound agencies. Our senior consultants have specialist strategy, analytics, technology and marketing management experience that has helped our clients consistently outperform competitors’ sales results.

We’ve been delivering custom training and mentoring to retainer clients for some time, getting a kick out of the positive impact on performance it can achieve.

You will deliver a specific project during the course of your training, ensuring you apply the learnings and can ask questions as you implement. You’ll receive coaching, mentoring and QA of your work as you go, for maximised growth. What’s more, all training comes with beautifully designed materials as well as logical, reusable templates.

Why do you need it?

Content marketing is rapidly growing in popularity due to its efficacy and measurability. However, your team needs a wide spread of skills and know-how to do this proficiently. Without the right approach and the ability to read your data, content marketing can be a money pit that gets you nowhere fast.

What does it do?

Brand chemistry’s customised training and mentoring gets you hands-on experience in your own personalised context. It helps you understand how content strategies, execution techniques and automation tools all fit together, while showing you best practice in each area. Complete with templates and how-to guides, this training is an outstanding investment in your future content marketing success.

Select your course below

  • Creating an
    inbound
    campaign
    strategy
  • Data
    management
    for content
    campaigns
  • Nature
    Masterclass
  • Content
    Creation
    Masterclass
  • SEO
    Start-Up
    Class
  • B2b brand
    positioning
    training
  • Sales and
    Marketing
    Alignment
    Training
  • Outsourced
    CMO

Learning Outcomes

Read your data to date, and find the most lucrative next opportunity for your campaign strategy.

Learn how to develop a business case rationale.

Set SMART goals for your campaign

Develop the strategy, tactics and timings

Develop your editorial and distribution calendars

Put budgets and timelines together to manage the project efficiently

$2400pp
+ GST

1 participant
Half-day training +
4 hours mentoring

$4400
+ GST

2-participant team*
Half-day training +
4 hours mentoring

$6000
+ GST

3 to 5 person team*
Half-day training +
4 hours mentoring

*must be in same marketing team

Learning Outcomes 

Review your data for segmentation opportunities and missing information

Review and build on your personas

Develop standards for progressive profiling

Understand data management and maintenance best practice

Design and automate lead workflows for top quality contextual marketing and personalisation

$2400pp
+ GST

1 participant
Half-day training +
4 hours mentoring

$4400
+ GST

2-participant team*
Half-day training +
4 hours mentoring

$6000
+ GST

3 to 5 person team*
Half-day training +
4 hours mentoring

*must be in same marketing team

Learning Outcomes 

Identify leads who are not ready to buy, but could be successfully nurtured with content

Tell apart latent behaviours from active behaviours to tailor your nurture approaches

Use triggers to identify a change in buying stage

Decide on flow and cadence of messaging and formats

Design your nurture editorial calendar

Set up your nurture workflows

Test, tweak and optimise your nurture over time

Keep track of all your nurture workflows and how changes may affect your entire setup.

$2400pp
+ GST

1 participant
Half-day training +
4 hours mentoring

$4400
+ GST

2-participant team*
Half-day training +
4 hours mentoring

$6000
+ GST

3 to 5 person team*
Half-day training +
4 hours mentoring

*must be in same marketing team

Learning Outcomes 

Interview content owners in half the time for 3x quality and quantity of content

Design and create content that is perfectly suited to your persona’s information needs as well as preferred tone and structure

Ensure your content is interesting and shareable

Ensure you provide valuable information throughout the entire piece

QA and proof your content and protect your brand

Leverage your content to get more out of every piece

$2400pp
+ GST

1 participant
Half-day training +
4 hours mentoring

$4400
+ GST

2-participant team*
Half-day training +
4 hours mentoring

$6000
+ GST

3 to 5 person team*
Half-day training +
4 hours mentoring

*must be in same marketing team

Learning Outcomes

Choose the best SEO strategy for you

Perform strategic and focused keyword research

Do on-page SEO optimisation: problem, solution and brand searches

Filter your keyword research down to identify your chosen tearms

Use PPC to test

Write for SEO

Develope a backlinking strategy and execute it

Improve and optimise your social media for SEO

$2400pp
+ GST

1 participant
Half-day training +
4 hours mentoring

$4400
+ GST

2-participant team*
Half-day training +
4 hours mentoring

$6000
+ GST

3 to 5 person team*
Half-day training +
4 hours mentoring

*must be in same marketing team

Learning Outcomes

Research your market and competitors

Build your internal brand team and prepare them for the journey ahead

Perform customer research, relevant to your corporate or product brand

Workshop your brand promise internally

Develop the possible themes for your brand promise

Filter down the possibilities to one, compelling theme

Work the language until it sticks

Sanity check your positioning

$2400pp
+ GST

1 participant
Half-day training +
4 hours mentoring

$4400
+ GST

2-participant team*
Half-day training +
4 hours mentoring

$6000
+ GST

3 to 5 person team*
Half-day training +
4 hours mentoring

*must be in same marketing team

Learning Outcomes

Sales and Marketing Alignment Training will show you

How  to create a sales and marketing Services Level Agreement that includes:  

  • Joint revenue goals
  • KPIs for each team
  • Development of and agreement on a prospect fit matrix, helping you focus on the most profitable segments
  • Agreement on marketing lifecycle and sales deal stages, helping you deliver strong MQLs and SQLs
  • Set up regular reporting and collaboration forums for transparent review of team performance and agree next steps

$2400pp
+ GST

1 participant
Half-day training +
4 hours mentoring

$4400
+ GST

2-participant team*
Half-day training +
4 hours mentoring

$6000
+ GST

3 to 5 person team*
Half-day training +
4 hours mentoring

*must be in same marketing team

What you'll gain

Hire an outsourced CMO for your complex or important project. We can review your strategy, assumptions and execution, giving you tips, tricks, QA and strategic guidance throughout to support your goals.

This is a great opportunity to work closely with highly experienced and supportive marketing strategists. This intensive collaboration will provide you with insights and learning  that you can apply to all future strategies and campaigns.

Briefing meeting

Hours range estimated and pitched, meetings booked in in advance.

Blocks of 10 hours can be bought at a time.

Projects are run out of Basecamp, and all actions are agreed in advance.

10 hour mentoring package

$3000
+ GST

Brand chemistry is one of Australia’s most experienced inbound agencies.

"The Brand chemistry team has been able to breathe life into our brand, giving us a stronger, clearer voice and more importantly, a compelling position in the market. Our results speak for themselves. They are a joy to work with, exceptionally organised, responsive, accountable, on time and budget. In all honesty, you couldn’t choose a better agency to partner with, for your brand and business growth, than Brand chemistry."
RENEE WELSH, CEO BOOKING BOSS

If you’re looking for a design experience designed for performance, data driven and functional beauty, let’s chat.