B2b content marketing services

Content strategy

Our b2b content strategists uncover buyer personas’ needs, motivations, buying situations, content interests and preferred platforms, while also efficiently getting under the skin of your brand and product. 

This informs the most effective b2b message that will land with your buyers, and helps us identify the uncovered angles that attract attention, engage leads and deepen audience relationships. 


Content production

We’ve produced quality content for b2b organisations for over 16 years.

Our in-house content and creative leads are fanatical about quality, whether for your website, blogs, webinars, video, podcasts, whitepapers, ebooks, newsletters, infographics or case studies. We’ve got the gear, the smarts and the experience to identify and deliver exactly what you need.


Thought leadership

Effective thought leadership strategies amplify the voices of business leaders to be seen as informed authorities in their fields. This helps boost an individual’s industry status and contributes significantly to business growth.

Our strategy, ghost-writing and/or leadership mentoring services holistically understand your brand values, points of difference, industry trends and topics, areas of expertise and how to create conversations that drive engagement.


Search engine optimisation

SEO is a fundamental part of b2b content that expertly blends informative content with smart search optimisations to get more eyeballs on your message. And because we’re always across Google updates and trends, you can be sure that we’re ripe and ready to help you reap further ROI from your current bank of content.


What our clients say

“Our new posts have been read over 500 times, while our podcast has had over 400 listens. I couldn't be happier with the work and the results Brand chemistry constantly achieves."

Natalie Richie
Marketing Manager - APAC, Viewpoint Trimble

What our clients say

“Brand chemistry launched our brand awareness and brand engagement campaign to great success. Their strategic approach helped generate high-quality leads and page traffic across a range of platforms and through varying approaches. We are beyond satisfied with what the team at Bc delivered for us and the numbers speak for themselves.”

Laura Malseed
Category Development Manager, Lavazza Australia

What our clients say

"Bc helped us onboard with HubSpot and got the entire team skilled up very quickly on the platform. Bc also created and amended our brand templates efficiently, and have also set-up an amazing blog and newsletter for our exhibition and conference. I would 100% recommend the Brand chemistry team, not only to set-up HubSpot but also to create a winning content marketing strategy."

John Wilson
Marketing Director, Hannover Faris

What our clients say

"Bc really partnered with us to bring our vision for inbound marketing to fruition. They worked with a constantly evolving scope and developed a well thought through strategy which is delivering results. The team are passionate, technically excellent and a pleasure to work with." 

Rachael Fahey
General Manager - Marketing & Communications, SAGE Group

Why Bc?

We have a 16-year track record of b2b content that conveys unique ideas, authentic personalities and differentiated value. 

Our team uncovers extraordinary value for brands that starts with audience research, develops unique and interesting angles, and finishes with the highest quality in production.

Why Brand chemistry

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