B2B content marketing agency

B2b content marketing agency

Merging function and creativity for powerful b2b content

Masterful content holds the receiver’s attention for as long as it takes to get the message across. Whether short or long-form, all b2b content requires a considered approach to the persona, the message and the context, all mixed in with a little raw talent. As a b2b content marketing agency, that's where we shine.

B2b content marketing services

Content strategy

Our b2b content strategists uncover buyer personas’ needs, motivations, buying situations, content interests and preferred platforms, while also efficiently getting under the skin of your brand and product.

These insights inform what message will land with your buyers, and help us identify newangles to attract attention, engage leads and deepen audience relationships.

Content production

We’re a b2b content marketing agency with a passion for creative and impactful storytelling.

Our in-house content and creative leads are fanatical about quality, whether for your website, blogs, webinars, video, podcasts, whitepapers, ebooks, newsletters, infographics or case studies. We’ve got the gear, the smarts and the experience to identify and deliver exactly what you need.

Thought leadership

Effective thought leadership strategies amplify the voices of business leaders so that they can be seen as informed authorities in their fields. This helps boost an individual’s industry status and contributes significantly to business growth.

Our strategy, ghost-writing and/or leadership mentoring services holistically understand your brand values, points of difference, industry trends and topics, areas of expertise and how to create conversations that drive engagement.

Search engine optimisation (SEO)

SEO is a fundamental part of b2b content to attract potential buyers to your website. Using keyword research, website analytics and strategic topic clusters, we can help improve your organic search visibility, authority and rankings.

And because we’re always across Google updates and trends, you can be sure that we’re ripe and ready to help you reap further ROI from your current bank of content.

AI-generated content, human editing

Looking to scale your content marketing efforts with AI, but are worried about quality? We get you! Our writers and editors have been trained to use AI in a brand-safe way. Using cutting-edge tools and insights, we can ensure that your content is in-market fast and achieving the desired results.

Our approach also involves a layer of human editing to ensure content is accurate and aligned with brand guidelines. We can also support your marketing team with an AI policy to ensure ethical adoption while ensuring greater efficiency, better results and a stronger ROI for your marketing initiatives.

Lead generation campaigns

Lead generation is crucial for any enterprise, and we excel in creating and managing targeted lead generation campaigns. We begin with in-depth market research to understand your target audience, crafting compelling content that attracts and engages your target audience.

With strategic distribution, we ensure your prospects are engaged at multiple touchpoints and nurtured through the sales funnel. Using HubSpot and other reporting tools, we measure and track campaign success and refine our activities for maximum results. All this is to help you build a steady pipeline of qualified leads and drive sustainable business growth.

What our clients say

“Our new posts have been read over 500 times, while our podcast has had over 400 listens. I couldn't be happier with the work and the results Brand chemistry constantly achieves."

Natalie Richie

Marketing Manager - APAC, Trimble Viewpoint

What our clients say

“Brand chemistry launched our brand awareness and brand engagement campaign to great success. Their strategic approach helped generate high-quality leads and page traffic across a range of platforms and through varying approaches. We are beyond satisfied with what the team at Bc delivered for us and the numbers speak for themselves.”

Laura Malseed

Category Development Manager, Lavazza Australia

What our clients say

"Bc helped us onboard with HubSpot and got the entire team skilled up very quickly on the platform. Bc also created and amended our brand templates efficiently, and have also set-up an amazing blog and newsletter for our exhibition and conference. I would 100% recommend the Brand chemistry team, not only to set-up HubSpot but also to create a winning content marketing strategy."

John Wilson

Marketing Director, Hannover Faris

What our clients say

"Bc really partnered with us to bring our vision for inbound marketing to fruition. They worked with a constantly evolving scope and developed a well thought through strategy which is delivering results. The team are passionate, technically excellent and a pleasure to work with."

Rachael Fahey

General Manager - Marketing & Communications, SAGE Group

Why Bc?

We’re a strategic b2b content marketing agency with a 16-year track record of content that conveys unique ideas, authentic personalities and differentiated value.

Our team uncovers extraordinary value for brands that starts with audience research, develops unique and interesting angles, and finishes with the highest quality in production.

Frequently Asked Questions

What b2b content marketing services does Bc offer?

As a b2b content marketing agency, we provide a wide range of services designed to enhance your content strategy and execution. These services include content creation, content strategy development, SEO optimisation, social media management, content distribution, and performance analytics. We tailor our services to meet the specific needs of b2b companies, ensuring your content effectively reaches and engages your target audience.

How can you help improve our content strategy?

We can enhance your content strategy with thorough market research and audience analysis. Our team works closely with you to understand your business goals and target audience, creating a content strategy that aligns with your objectives. We focus on developing compelling narratives, optimising content for search engines, and leveraging multiple channels to ensure your message is clearly conveyed to the right people.

What makes your b2b content marketing agency unique?

Our deep industry expertise, tailored approach and commitment to delivering measurable results. We combine creative storytelling with data-driven insights to craft content that engages your audience and drives conversions. Our holistic approach ensures that every piece of content is aligned with your overall marketing strategy and business goals.

How do you measure the success of content marketing campaigns?

Data and insights are crucial to us as an agency. We measure content performance against various key performance indicators (KPIs) such as website traffic, engagement rates, lead generation, conversion rates and return on investment (ROI). Our team provides regular reports and analytics, offering insights into what is working and where improvements can be made to optimise your content marketing efforts continually.

Why should we choose Brand chemistry as our b2b content marketing agency?

Choosing Brand chemistry means partnering with a team that is dedicated to understanding and achieving your business goals. We offer a customised approach to content marketing, ensuring that every strategy and piece of content is tailored to your specific needs. With our extensive experience, creative talent and data-driven methodologies, we ensure your content marketing efforts are clearly conveyed and produce tangible results.