Revenue operations

Revenue operations for sustainable b2b growth

The data-driven way to acquire, retain and grow your b2b customer base

Revenue Operations (RevOps), helps b2b companies to create a more efficient and effective process for customer acquisition, retention and growth.

RevOps services

Strategies and tools to hit your growth goals

RevOps retained execution

When you don’t have the right people in place, Bc becomes your specialist Revenue Operations team.

We allocate the right resources to implement your plan. This includes setting up tracking systems to measure progress against goals, and ensuring everyone on the joint team understands their role in delivery.

Weekly or fortnightly WIPs help to regularly evaluate performance to ensure everything is running smoothly and make adjustments as needed.

Data-driven decision-making and Automation

As data becomes increasingly more accessible, it gets easier for us to make informed decisions based on the insights. This enables you to make better decisions on pricing strategies, marketing campaigns, customer segmentation, and more.

Streamline your revenue-generating operations, improve consistency and reduce manual labor that can be applied to more value creation.

Cross-functional collaboration

We facilitate the close collaboration required between marketing, sales and service. Collaboration between teams can help ensure that all areas of your business are working together towards the same goal, which has a proven positive impact on revenue.

Customer-centric approach

For b2b firms that are brave enough, we take a deeper look into customer journeys and understanding the experiences they have with your product or service in order to better serve them in the future. This can include ensuring the brand experience is activated throughout all touchpoints, creating valuable differentiation and improving customer satisfaction.

What our clients say

"I was initially skeptical that such an exercise could be managed with absolutely no disruption to our marketing activity and ROI tracking. But happily, I was proven wrong. Bc owned the process from start to finish, delivering a seamless transition and leaving us with an automation platform that is right for our business needs. Completely stress-free from our end, Bc went over and above to not only recommend the right solution for us, but deliver in exceptional style.

Vanessa Bernardo

Marketing Manager, IRD Group

What our clients say

"The handover and onboarding process with Brand chemistry was logical and efficient. In the space of two short weeks, the Bc team was on top of our entire marketing program and we had a 6-month plan in place to maintain our momentum, keep the sales pipeline fuelled and launch some exciting new initiatives."

Tim Brown

Head of Brand & Marketing, Outfit

What our clients say

“Brand chemistry launched our brand awareness and brand engagement campaign to great success. Their strategic approach helped generate high-quality leads and page traffic across a range of platforms and through varying approaches. We are beyond satisfied with what the team at Bc delivered for us and the numbers speak for themselves.”

Laura Malseed

Category Development Manager, Lavazza Australia

Why Bc?

Our data insights and reporting processed have been created and honed over two decades. But that doesn’t mean we can’t pivot!

Our extensive experience means that we’re used to adapting our approach to evolving indicators and unique circumstances. And no matter how hectic things get, we never lose sight of the long-term commercial goals.