B2b branding agency

From proposition to performance - we got you covered!

A well-defined, cogent b2b brand will help you sell and increase the value of your business. But did you know that better branding boosts results in performance marketing, customer advocacy and employee satisfaction too?

B2b brand services

Build a compelling narrative that breaks through the noise.

B2b brand positioning

Your brand positioning is quite simply the promise you make, to whom, what makes it compelling and what proof you have to back it up.

We offer a structured and transparent brand positioning process, including primary customer research, stakeholder workshops, 20 years of industry insight, and expert wordsmithing.

B2b brand strategy

While brand positioning is a job of purification, brand strategy is about saturation.

As a b2b branding agency, we identify the tools that will help you communicate your pure positioning to market - through words, pictures, experiences and sounds.

In addition, we gather your purpose, vision, mission, values and brand personality.

B2b brand identity

This is where we bring your brand to life. We bridge the strategic and sensory gap to create a visual look and feel that instantly communicates your brand strategy.

Our service includes reviewing your:

Logo
Colour palette
Imagery
Brand patterns
Graphic treatments
Iconography
Typography
Language

Brand management

Defining your b2b brand is only one piece of the puzzle. Successful activation requires consistent execution. As a b2b branding agency, we can help you create:

Visual rules and guides
- When your team is going rogue because they just can’t work with your colours.
Language rules and guides
- When your language across individuals and teams is inconsistent and you want to tidy it up.

B2b brand architecture

Brand architecture is a strategic framework for managing your brand over time. It helps you make decisions about when you need new brands, sub-brands, names and logos (or even better, when you don’t). As a result, it helps keep your b2b brand unified, consistent and clear to the market while also getting the best bang for your buck.

Our structured process seeks to understand your business strategy, future roadmap and brand portfolio to recommend the best possible structure for your organisation’s future.

Employer branding

Employees and potential recruits are as much an audience of your brand communications as customers.

Your employee brand leverages your company brand and employee value proposition to connect the right people with your purpose, powering up both your recruitment and retention performance.

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What our clients say

“Brand chemistry did their homework so thoroughly, they really got under the skin of the business. They showed us how we were viewed by our clients, and delivered some amazing insights that we’d been too involved to see ourselves. The positioning process and Brand chemistry’s involvement has really helped us see the wood for the trees and given us a new identity which is grounded in fact and experience."

Manish Goklaney

Managing Director, Indicium

What our clients say

“Wow! What an experience - from start to finish Brand chemistry exceeded our expectations. With an efficient process and an expert team, they answered directly to our needs in delivering a brand identity that is not only aesthetically pleasing but strategically aligned with our long term vision and resonates with our client base.”

Karyn McDonald

Business Strategy, Formline

What our clients say

"The Bc team has breathed life into our brand, giving us a stronger, clearer voice. And more importantly, a compelling position in the market."

Renee Welsh

CEO, Booking Boss

What our clients say

"Bc conducted clear customer research, and everything we did was built on that. It gave us authority to keep moving forward confidently, knowing that we ticked the boxes for our customer base when we changed our brand identity."

Jody King

General Manager - Marketing & Alliances, Secure Agility

Why Bc?

We are a strategic b2b branding agency that defines, strengthens and scales b2b brands.

We help craft your powerful narrative, connect with your audience, and scale your growth. We are your complete b2b brand and growth activator - all under one roof.

Plus, our rigorous process ensures stakeholders are bought in, your brand is tested, and change management outcomes are met.

Frequently Asked Questions

What services does our b2b branding agency offer?

Brand chemistry offers a comprehensive range of services, including b2b brand positioning, brand strategy, brand identity, brand management, brand architecture and employer branding. We help you build a compelling narrative that cuts through the noise, ensuring your brand is effectively communicated and consistently executed across all touchpoints.

How can Brand chemistry help with brand positioning?

We offer a structured, transparent brand positioning process that includes primary customer research, stakeholder workshops and expert wordsmithing. Our approach ensures your brand’s promise is clear, compelling, and backed by proof. With over 20 years of industry insight, we help you define a strong brand positioning that resonates with your target audience.

What makes our b2b branding agency unique in crafting brand strategy?

We excel in both the purification of brand positioning and the saturation of brand strategy. We gather your purpose, vision, mission, values and brand personality to identify the tools needed to successfully articulate your positioning to your target audience. Our holistic approach ensures your brand strategy is deeply integrated and effectively communicated.

How do you develop and manage b2b brand identity?

We bring your brand to life by creating a visual look and feel that instantly communicates your brand strategy. Our services include reviewing and designing your logo, colour palette, imagery, brand patterns, graphic treatments, iconography, typography and language. Additionally, we help you create visual and language rules and guides to ensure consistent execution across your team.

Why is brand architecture important and how can Brand chemistry help?

Brand architecture is crucial for maintaining a unified, consistent, and clear brand over time. Our structured process helps you understand your business strategy, future roadmap and brand portfolio, recommending the best structure for your organisation’s future. This strategic framework assists in making informed decisions about new brands, sub-brands, names and logos, optimising your brand’s impact and efficiency.

What is employer branding and how can Brand chemistry assist?

Employer branding involves leveraging your company brand and employee value proposition to attract and retain the right talent. Our b2b branding agency helps you connect with potential recruits and current employees, enhancing your recruitment and retention performance. We create a cohesive employee brand that aligns with your overall brand communications and strengthens your organisational culture.

Why should I choose Brand chemistry?

Choosing Bc as your b2b branding agency means partnering with a strategic team that defines, strengthens, and scales b2b brands. We offer a complete brand and growth activation solution under one roof, ensuring all aspects of your branding are expertly managed. Our rigorous process ensures stakeholder buy-in, thorough testing, and successful change management outcomes, making us a trusted partner in your brand’s growth journey.