Our b2b customer insights services
Persona development
B2b buyer personas are the champions, explorers or researchers of your service. We workshop and validate your customers' specific triggers, buying criteria, preferences, priorities and research channels to help you understand what makes them tick.
Qualitative customer research
Want to know what your customers think makes you special? Our qualitative brand research performed on some of your best customers gives us exactly that - helping us to understand what’s most important to them.
Net Promoter Score Research
Net Promoter Score (NPS) research helps you to understand what current customers value most in your delivery, and how to strengthen customer relationships. We can help you develop and automate the process for regularly assessing your NPS, and for managing customers with varying NPS results to optimise satisfaction, retention and life-time value.
In-market message testing
Before going live with new brand positioning, we can help create a sales pitch that tests your new groove in discussions before rolling it out across the business. We’ll show you how to build the pitch and help you document and understand sales feedback to authenticate or adjust the positioning for maximum impact - and before investing big $$$ in activating the brand in market.
Why Bc?
Our research processes have been created and honed over two decades. But that doesn’t mean we can’t pivot! Our extensive experience means that we’re used to adapting our approach to evolving indicators and unique circumstances.
Don’t leave customer targeting to chance. Save time and money with our b2b customer journey mapping process.
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