Lavazza logo
Southern Star Research logo
Optivia logo
Higgins Coatings logo
Arborcraft logo
MRA Automation logo
Lavazza logo
Southern Star Research logo
Optivia logo
Higgins Coatings logo
Arborcraft logo
MRA Automation logo

Your industrial-sized digital challenge

Today's industrial b2b websites face critical challenges:

  • Technical expertise buried under the generic digital presence
  • Lost opportunities due to confusing navigation
  • Digital experiences that don't reflect market leadership
  • Websites that showcase products but miss strategic value
  • Development focused on flashy features that don’t drive conversion

The result? A case of digital entropy in action: scattered conversion paths, dissipating leads, and potential energy that never converts to sales.

Your industrial-sized digital challenge

Your precision-engineered b2b website

With Brand chemistry as your b2b web design agency, you will:

  • Command attention while honouring your industrial heritage
  • Unify your customer journey across all touchpoints
  • Translate technical excellence into digital magnetism
  • Build engagement that grows stronger with every interaction
  • Create clear differentiation in a crowded market
  • Give your team pride in your digital presence
Why-Bc

Strategic alchemy in a single b2b web design agency

From raw data to market dominance

Raw data

Raw data

Current user journey mapping
Conversion point identification
SEO analysis
Technical requirements
Insight

Insight

Ideal user journey mapping
SEO specification
Information architecture
Wireframing
Content strategy
Technical specification
Business Gold

Business Gold

Complete digital system
Design and development
Copywriting and content migration
SEO optimisation
Custom functionality, graphics and animations
Analytics, tracking and reporting
Training and handover
Maintenance and optimisation

The Brand chemistry difference

Strategic Alchemy

Heritage-powered evolution

Unlike traditional brand consultants who push for revolution, we engineer evolution that extracts the magic from your past to build your future. We're the industrial brand whisperers who understand that true transformation amplifies your strengths rather than replacing them.

Evolution Without Identity Crisis

Strategic integration

Warning: Our approach may cause unexpected outbreaks of cross-department alignment and spontaneous strategic clarity. We break down silos between brand, business strategy, and technology to create complete visibility and unstoppable momentum.

Partnership Excellence

Partnership excellence

Equal parts brilliance and enthusiasm, we're the strategic partners who lose sleep over your success and celebrate your wins like they're our own. (And yes, we're proudly geeking out over that chemistry metaphor.)

Book a strategy call

B2b websites that look beautiful
and work beautifully

What our clients say

"I’ve had fantastic feedback on the website from staff and clients. BC clearly understood the brief, responded quickly and the end result is tremendous."

Isabella Teixeira
Head of Business Operations, Yieldbroker

What our clients say

"Working with Brand chemistry has been a pleasant experience. We have developed a collaborative partnership that has helped us build a significant online presence."

Lasith Abayawardana
Co-Founder & Director, Optivia

What our clients say

"As always, Bc has been proactive and transparent throughout the project. With the experts they have running it, we can trust that they’re always going to drive the best results for our business."

Nicole Carbone
Marketing Manager, Higgins Coatings

How extensive is your b2b website design process?

Our strategic process moves from comprehensive user journey analysis through to complete design and development. We begin with a deep analysis of your customer pathways and technical requirements to define the digital architecture. This evolves through collaborative development into a complete website system - from information architecture to technical integration. Every element is engineered to work cohesively, and be easy to manage. 

How do you ensure our website will resonate with a technical audience?

Our deep experience in industrial b2b means we understand how to balance technical detail with user experience. We create websites that communicate complex capabilities while ensuring intuitive navigation. Every element is crafted to reflect your technical excellence while driving engagement.

What makes Brand chemistry different from other b2b web design agencies?

Unlike general web developers, our b2b web design agency combines deep industrial sector understanding with strategic expertise. We create a web presence that reflects your technical excellence while driving market differentiation. Plus, we're obsessed with the details - from ensuring your user journeys resonate with your different buyer groups to creating custom functionality that speaks your language.

How does Bc support continuous improvement and optimisation of HubSpot?

Brand chemistry offers HubSpot onboarding, platform optimisation, strategy and data management. Our services extend across Content Hub, Marketing Hub, Sales Hub, and Service Hub, including set-up and management from Starter to Enterprise levels. We also provide HubSpot training and mentoring, CRM set-up and migration, data enhancement, platform migration, workflow improvement, integrations and RevOps strategy and execution.

Book a strategy call

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