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Leading Melbourne technology consultancy scores six hot leads from one small event

A full house and six hot leads from a business process consulting firm’s inaugural breakfast briefing.

Our client, a technology consultancy specialising in business process, had set significant growth targets for their business efficiency solution, aimed at C-Level executives.

250,000
Pipeline opportunities of up to $250,000 per lead
6
qualified leads converted
Event
An event that was packed-to-the-rafters with decision makers
Bc devised a tightly-targeted lead generation and education strategy, culminating in a prestigious ‘briefing’ event, with social and interactive learning elements and real-life case studies. This was supported by a multi-touch marketing campaign to attract and qualify leads, ensuring that only the most suitable targets attended.

The Results

Bc developed and managed the project from beginning to end, including event strategy, planning, creative and copywriting, telemarketing briefing and project management, as well as effective and sensitive management of invitees. Throughout, our focus was on ensuring that the event was well-attended with only qualified targets.

On the day, 36 “C-levels” attended, six of which converted into qualified leads on the spot, resulting in pipeline opportunity of up to $250,000 per lead.

Not bad for a total budget of under $20k.

If you’d like to only get the best leads at your next event, get in touch today.

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