A full house and six hot leads from a business process consulting firm’s inaugural breakfast briefing.
Our client, a technology consultancy specialising in business process, had set significant growth targets for their business efficiency solution, aimed at C-Level executives.
Bc developed and managed the project from beginning to end, including event strategy, planning, creative and copywriting, telemarketing briefing and project management, as well as effective and sensitive management of invitees. Throughout, our focus was on ensuring that the event was well-attended with only qualified targets.
On the day, 36 “C-levels” attended, six of which converted into qualified leads on the spot, resulting in pipeline opportunity of up to $250,000 per lead.
Not bad for a total budget of under $20k.
Big or small, we’d love to chat about how we can bring some chemistry to your brand.
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