MarTech b2b content marketing

A first look at the AI-powered HubSpot Content Hub

Have you heard the news? HubSpot has just launched Content Hub - an AI-driven content marketing platform that supports marketers in crafting and overseeing content along the entire customer journey. It has the features and benefits of multiple disparate AI tools packed neatly into one platform....

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Topic b2b content marketing MarTech b2b integrated marketing b2b agency b2b branding services b2b reporting b2b web design b2b customer insights b2b social media b2b paid social HubSpot onboarding b2b seo b2b ppc

b2b social media

5 min By Yasmin Hussein

3 steps to revamp your b2b social media strategy

So many companies spend precious time and resources posting to social media several times a day. They saturate their feed with pictures, posts, and memes. But because there's no real rhyme or reason to their strategy, their social media presence fizzles out. Sound familiar?

b2b social media

4 min By Yasmin Hussein

Our top tips for TikTok b2b marketing success

You've likely heard the buzz around popular social media platform TikTok, which now has 500 million monthly active users and is the third-most downloaded app globally. While Gen-Z uses the platform to showcase their creative side, some brands on TikTok use the platform to build awareness, engage...

b2b content marketing

4 min By Yasmin Hussein

How to create a read-worthy b2b newsletter

Does the thought of a b2b newsletter have you yawning? We hear you! They’ve developed quite a bad rap, with people clicking delete or unsubscribe as soon as it hits their inbox. But fear not! When executed properly, a b2b newsletter can deliver valuable information, genuine personality and a human...