3 min
We’re heralding Breeze Customer Agent as the Swiss Army knife of customer support—it’s a single, sleek solution that handles your customer care and engagement processes. Armed with AI-powered features and sharp insights, it's the all-in-one tool for both rising startups and seasoned enterprises...
3 min
Neil Patel at FWD 2025 in Sydney last week perfectly captured the paradox of modern marketing: As we collectively chase the next shiny digital tool, the humble email continues to quietly outperform nearly every other channel in terms of ROI and relationship-building potential.
4 min
Dr Seuss-esque garden-inspired stage design. Interactive AI bot stations. An event-specific parfumerie aptly named ‘Scent to Inbox’. World-class speakers dropping knowledge bombs.
3 min
Dayuuuum HubSpot, back at it again with the nifty features!
3 min
We know that a more engaging user experience increases the likelihood of conversions. However, the user experience has traditionally been tied to design and visual elements—but what about UX writing?
5 min
B2b website development requires both art and science - left brain and right brain. You need a scientific, data-driven process for organising information, attracting users, and providing an exemplary user experience. But you also need artful content and design. The result, when you get it right, is...
4 min
Dealing with poor b2b customer service is a grating experience. Waiting on hold for ages, having to re-explain the same thing to multiple customer service reps, and poorly designed chatbots are, unfortunately, all too often part of resolving an issue with technology and service providers. But it's...
3 min
More than a hundred years ago, John Wanamaker, the forefather of modern marketing, made a statement that still rings true for many b2b organisations today: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”
5 min
Maintaining an effective social media presence for your b2b brand is no easy feat, even if you limit your activity to one or two channels. These days, social media algorithms demand a dedicated content strategy for each channel that can be pivoted quickly to fast-changing rules (remember when Insta...
4 min
Congratulations! You’ve won an exclusive viewing of this blog!
5 min
So many companies spend precious time and resources posting to social media several times a day. They saturate their feed with pictures, posts, and memes. But because there's no real rhyme or reason to their strategy, their social media presence fizzles out. Sound familiar?
4 min
You've likely heard the buzz around popular social media platform TikTok, which now has 500 million monthly active users and is the third-most downloaded app globally. While Gen-Z uses the platform to showcase their creative side, some brands on TikTok use the platform to build awareness, engage...
