MarTech b2b web design

AI website analytics: a new era for b2b marketing

Remember the early days of b2b lead nurturing when a content download would commonly be followed up with an awareness stage blog post, a case study and an offer in quick succession? Like we could convince a business buyer to make a critical purchase with three pieces of (not so) tailored content.

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Topic b2b content marketing MarTech b2b web design b2b integrated marketing b2b agency b2b branding services b2b customer insights b2b reporting b2b social media HubSpot onboarding b2b paid social b2b seo b2b ppc

MarTech b2b content marketing

5 min By Jess Zavolokin & Jonathon Shipton

A first look at the AI-powered HubSpot Content Hub

Have you heard the news? HubSpot has just launched Content Hub - an AI-driven content marketing platform that supports marketers in crafting and overseeing content along the entire customer journey. It has the features and benefits of multiple disparate AI tools packed neatly into one platform....