How do we do it?

Navigate your b2b buyer’s journey

Mine for unmet customer needs

Trawl all possible product triggers

Understand your customer’s priorities

Discover your customer’s real buying criteria

Persona Development

Workshop

Workshop

B2b buyer personas are the champions, explorers or researchers of your service. We workshop to hunt for the specific triggers, buying criteria, preferences, priorities and research channels of your customers.

Deep-dive research

Deep-dive research

We verify and deepen workshop findings with deep-dive telephone research with your customers to map their buyer journey. What happened to trigger their need? What makes their life easier, what grinds their gears, what are their dealbreakers?

Behavioural-analysis

Behavioural analysis

Over time we combine content marketing with smart marketing automation to track and accumulate b2b customer insights based on actual behaviours. This process acknowledges your customers as individual people, by considering both their emotional and functional needs.

Workshop

Workshop

B2b buyer personas are the champions, explorers or researchers of your service. We workshop to hunt for the specific triggers, buying criteria, preferences, priorities and research channels of your customers.

Deep-dive research

Deep-dive research

We verify and deepen workshop findings with deep-dive telephone research with your customers to map their buyer journey. What happened to trigger their need? What makes their life easier, what grinds their gears, what are their dealbreakers?

Behavioural-analysis

Behavioural analysis

Over time we combine content marketing with smart marketing automation to track and accumulate b2b customer insights based on actual behaviours. This process acknowledges your customers as individual people, by considering both their emotional and functional needs.

Brand Audience Development

Build the most powerful b2b brand in the right way.

Deep-dive calls

Want to know what your customers think makes you special? Our qualitative brand research performed on some of your best customers gives us exactly that - helping us to understand what’s most important to them. 

Deep-dive calls

Brand positioning workshop

Together we explore where your unique advantages intersect with your customers’ perception of value. This helps inform a unified focus of your customer insights so you can meet (and exceed) customer expectations with your brand promise. 

Brand positioning workshop

Sales validation

Before going live with new brand positioning, we can help create a sales pitch that tests your new groove in discussions before rolling it out across the business. We’ll show you how to build the pitch and help you document and understand sales feedback to authenticate or adjust the positioning for maximum impact - and before investing big $$$ in activating the brand in market.

Sales validation
Sales validation
Sales validation
Net Promoter Score Research

Net Promoter Score Research

Net Promoter Score (NPS) research helps you to understand what current customers value most in your delivery, and how to strengthen customer relationships. We can help you develop and automate the process for regularly assessing your NPS, and for managing customers with varying NPS results to optimise satisfaction, retention and life-time value

Why Bc?

Our research processes have been created and honed over two decades. But that doesn’t mean we can’t pivot! Our extensive experience means that we’re used to adapting our approach to evolving indicators and unique circumstances. 

Don’t leave customer targeting to chance. Save time and money with our b2b customer journey mapping process.

Why-Bc
Sales validation

Sales validation

We see sales validation as a fantastic precursor to rolling out a new brand, untested. Despite research and executive alignment on your brand promise, it always helps to see if your promise actually lands with your prospects in a live situation, before spending thousands on a roll-out. 

Changing perceptions of your category

Changing perceptions of your category

Human needs have shifted dramatically in recent years, with 62% of buyers saying many new things are important to them thanks to what’s going on globally and locally. This requires us to revisit our brand audience and buyer personas now - not just rely on data we collected three years ago. Reconsider what motivates buyers’ behaviours, and try to make your product and communications as relevant as possible. 

What our clients Say

"Brand chemistry go above and beyond to meet their customers' goals. They constantly strive to deliver success, work in an open and transparent manner, and relay their expertise and recommendations in an honest and objective way. Bc is the agency for you."

Sara Wiedenhaefer
Employment Hero

What our clients Say

"Brand chemistry go above and beyond to meet their customers' goals. They constantly strive to deliver success, work in an open and transparent manner, and relay their expertise and recommendations in an honest and objective way. Bc is the agency for you."

Sara Wiedenhaefer
Employment Hero

What our clients Say

"Brand chemistry go above and beyond to meet their customers' goals. They constantly strive to deliver success, work in an open and transparent manner, and relay their expertise and recommendations in an honest and objective way. Bc is the agency for you."

Sara Wiedenhaefer
Employment Hero

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