Like many sectors, industry health funds have been under significant competitive pressure in recent years. Having to compete with the retail funds while their own audience is restricted, as well as having limited budgets, has led many industry funds to get very clever with their marketing and sales processes.
Navy Health is no exception. Recognising that the sales team needed a little extra help to uncover customer needs and suggest a solution that might meet them, Navy Health came to Brand chemistry.
When the team at Navy Health fed back on Bc’s ‘Dial It Up’ phone sales training, a whopping 100% of them said that the training would make them better and more confident at their jobs, and that they’d learned a lot – and enjoyed their training!