KYOCERA Document Solutions Australia is the Asia-Pacific branch of KYOCERA Document Solutions Inc. Renowned for its innovative eco-conscious print technology, KYOCERA’s reliable and efficient products and solutions help businesses achieve greater productivity.
While the business has enjoyed healthy customer growth thanks to outbound campaign activities, the ongoing results relied on continued media spend; once that was tapped out, the leads stopped flowing.
KYOCERA recognised the need to change its marketing approach from a media-centric outbound approach, to a content-centric inbound approach that would turn its own website into a magnet for a predictable and sustainable pool of qualified leads.
With a small inhouse team and limited experience of inbound marketing, KYOCERA began a market scan to shortlist strategic agency partners to help them navigate the new landscape.
The partner needed to have:
A list of four potential agencies became one throughout the pitching process, thus KYOCERA and Brand chemistry joined forces to deliver on the KYOCERA vision.
KYOCERA’s ANZ marketing team also liked the idea of having greater data visibility for making decisions on which channels, messages and formats to invest in further.