OK, SEO vs PPC which is better? So we know that both pay-per-click (PPC) marketing and search engine optimisation (SEO) are both goldmines of opportunity for b2b businesses. But if you’re new to the world of online marketing you might be surprised to learn that you’re better dabbling in PPC before leaping off the high board into SEO.
PPC is immediate
The great thing about PPC is that once you have set up your account, you’re off to work right away. If it’s working, you can see immediately. If it’s not, too.
You can play around with PPC as much as you like, adding, pausing and removing keywords as you learn what’s working and what’s not.
PPC is affordable because it is 100% controllable. If you only have $100 a week to invest you choose exactly what to spend it on over what period of time. And you can increase, decrease or stop your spending as you please.
This channel is one of our fav's because of its transparent visitor behaviour insights, trends and campaign reporting that PPC delivers.
... and transferrable to SEO!
PPC is a great testing platform for “golden nuggets”: keywords which routinely convert into sales or enquiries. Run a PPC campaign for 4-6 months and you will start to see trends appear which will help you identify your business’ Golden Nuggets. Once you have a handle on these, then invest time and money building an SEO strategy around them.
If you’re looking for transparency and reporting, PPC is the answer. And it provides immediate and rock-solid insights that can be easily scaled up once you’re ready to leap into the more choppy waters of search engine optimisation.
Combining the powers of both SEO and PPC is so much easier with the right agency. To find the right agency, download our 7-step checklist to choosing the right inbound agency.
Brand chemistry is a strategic inbound marketing agency that goes the extra mile to deliver results for our b2b clients. Our inbound marketing specialists are HubSpot certified and use the latest techniques to provide our clients with a steady stream of relevant new leads.