Why do you need it?
B2b buyers have more information at their fingertips than ever before. They diagnose their own problems, search for solutions and get recommendations online from experts and peers, without ever wanting to speak to a sales person.
What does it do?
Inbound marketing is a data and content-led approach that helps you attract active buyers to your site, nurture them into leads and convert them to customers. It is a highly personalised, scalable method of marketing using content that is aligned to your buyer's needs at each stage of the buying process.
How do we help you do it?
We help b2b businesses that understand inbound marketing is an opportunity, but are unsure of where to start or how to execute strategically.
We deliver inbound marketing success via strategy consulting and/or retained execution, which includes all aspects of inbound marketing, growth-driven design and sales enablement. We also supply training and mentoring to companies wanting to upskill their in-house teams.
We are a data-led strategic agency. This means that everything we do is focused on the outcome, but also deepens our understanding of the information your customers are searching for.
We have an enviable track record of producing strong ROI for our b2b customers - which is why they tend to stay with us year after year.
We tease out and document your brand’s unique industry views, knowledge and opinions so they can be accurately represented in content and on social
Target numbers of visits, leads and sales broken into monthly KPIs for ongoing monitoring and accountability
Plan to get short-term and long-term wins. Strategies include search keywords, content editorial calendar, SEO, social media, influencer marketing and PR plans, content creation plan, metrics, timelines and budgets
Sets out week-by-week tasks and resources, short-term wins and longer term gains
We partner with you to implement some or all of your marketing plan, according to your budgets and resources
Big or small, we’d love to chat about how we can bring some chemistry to your brand.
Level 2, 383 George Street
Sydney NSW 2000
hello@brandchemistry.com.au
1300 755 058
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