Why do you need it?
Content marketing is proven to deliver high quality leads, a strong and measurable ROI, and assists businesses to develop strong, trusting relationships with relevant buyer groups. With diminished buyer trust in advertising, content is now the b2b marketing imperative.
What does it do?
Content marketing is the consistent production of highly valuable and relevant content for your buyers, at each stage of their buyer journey. It is a strategic and data-driven activity that is designed to drive profitable customer interactions.
How do we help you do it?
We have a solid track record of helping clients with their content marketing strategy, content production, online PR, influencer marketing, social media marketing and lead nurturing. We even deliver training in any of these areas, if you prefer to upskill your in-house team.
At Brand chemistry, our in house strategists and brand journalists plan and create content that is not only relevant to the buyer’s needs and context, it is substantial, valuable and engaging.
We believe in quality over quantity - creating and publishing the kind of content that is not only beautiful to read, but that works beautifully too. Our proven process produces content that builds trust and credibility and results in profitable interactions.
What’s more, we deepen our knowledge of your buyer persona’s needs and content preferences over time, through testing and behavioural data analysis. That way we can be sure to deliver content assets that continue to deliver results long after they first went live.
1
Research
Our brand journalists are experienced researchers who will do their own research or interview experts to get to the heart of your story
2
Drafting
We then draft the piece, choosing an angle that your audience will appreciate, but that is original and unique to your business
3
Creative
We brief creative on graphic and image concepts that will assist us to tell the story without adding extra words
4
Quality Assurance
We put our drafts through a rigorous QA process to ensure it is accurate, correctly referenced, pegged at the right level for the buying persona and it has the correct tone of voice for your brand
5
Proofing
Finally, we pull the creative together with the piece, and proof it thoroughly before seeking client approval
6
Approval
We make it easy for you to approve or amend pieces of content before it gets published
7
Publish, distribute, measure and leverage
We publish your content and drive the appropriate traffic to it while measuring results and tweaking our marketing process continually to get the best results. We also look for ways to repurpose your content in different formats for the best ROI
Big or small, we’d love to chat about how we can bring some chemistry to your brand.
Level 2, 383 George Street
Sydney NSW 2000
hello@brandchemistry.com.au
02 8218 2134
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