After getting to know the team, suppliers and clients, it didn’t take us long to realise that Grosvenor’s branding wasn’t maximising their best asset – their outstanding culture of ‘rightness’. This was something so ingrained that they no even longer noticed it; it had simply become part of the furniture. It was clear that their ethics, diligence and complete commitment to their clients. Client interviews revealed the confidence that clients felt as a result was an incredibly strong brand message that needed to be brought right to the fore.
Once the brand promise had been articulated, Brand chemistry helped Grosvenor to simplify the buyer’s website journey, streamline the service packaging, optimise the copy and simplify the navigation - making it easier for buyers to find the information they need.
