The b2b web design agency that empowers your brand

Because boring b2b websites are so 2010

Warning: Side effects of strategic b2b web design may include strong conversion rates, seamless lead generation, and prospects who understand your value proposition.

Time to turn your technical excellence into digital magnetism.

Who we work with

Your industrial-sized digital challenge

Today's industrial b2b websites face critical challenges:

Technical expertise buried under the generic digital presence
Lost opportunities due to confusing navigation
Digital experiences that don't reflect market leadership
Websites that showcase products but miss strategic value
Development focused on flashy features that don’t drive conversion

The result? A case of digital entropy in action: scattered conversion paths, dissipating leads, and potential energy that never converts to sales.

Your industrial-sized digital challenge

Your precision-engineered b2b website

With Brand chemistry as your b2b web design agency, you will:

Command attention while honouring your industrial heritage
Unify your customer journey across all touchpoints
Translate technical excellence into digital magnetism
Build engagement that grows stronger with every interaction
Create clear differentiation in a crowded market
Give your team pride in your digital presence

Why-Bc

Strategic alchemy from a single b2b web design agency

From raw data to market dominance

Raw data

Current user journey mapping

Conversion point identification

SEO analysis

Technical requirements

Insight

Ideal user journey mapping

SEO specification

Information architecture

Wireframing

Content strategy

Technical specification

Business Gold

Complete digital system

Design and development

Copywriting and content migration

SEO optimisation

Custom functionality, graphics and animations

Analytics, tracking and reporting

Training and handover

Maintenance and optimisation

The Brand chemistry difference

Heritage-powered evolution

Unlike traditional brand consultants who push for revolution, we engineer evolution that extracts the magic from your past to build your future. We're the industrial brand whisperers who understand that true transformation amplifies your strengths rather than replacing them.

Strategic integration

Warning: Our approach may cause unexpected outbreaks of cross-department alignment and spontaneous strategic clarity. We break down silos between brand, business strategy, and technology to create complete visibility and unstoppable momentum.

Partnership excellence

Equal parts brilliance and enthusiasm, we're the strategic partners who lose sleep over your success and celebrate your wins like they're our own. (And yes, we're proudly geeking out over that chemistry metaphor.)

Book a strategy call

What our clients say

“Mosaic is a significant project for our team and the global business. The new digital platform looks fantastic and effectively showcases Mosaic's commitment to quality and its connection to Australian coffee culture. "

Marcus Lo Russo

Marketing Director, Australia

What our clients say

"As always, Bc has been proactive and transparent throughout the project. With the experts they have running it, we can trust that they’re always going to drive the best results for our business."

Nicole Carbone

Marketing Manager, Higgins Coatings

What our clients say

"Working with Brand chemistry has been a pleasant experience. We have developed a collaborative partnership that has helped us build a significant online presence."

Lasith Abayawardana

Co-Founder & Director, Optivia

What our clients say

"I’ve had fantastic feedback on the website from staff and clients. Bc clearly understood the brief, responded quickly and the end result is tremendous."

Isabella Teixeira

Head of Business Operations, Yieldbroker

Our work in b2b web design

A fresh blend: How Mosaic by Lavazza captured Australia's coffee culture

Lavazza faced a pivotal moment in Australia. Despite their European prestige, they saw local coffee preferences shifting towards artisanal, locally-inspired offerings.

Turning technical SEO into business growth

Like many fast-growing tech companies, RobobAI has focused on building its products and serving customers rather than its own digital presence. Their website had evolved organically – a template here, a custom modification there – meeting immediate needs but creating long-term headaches.

Brand refresh driving growth for Optivia

As a data and analytics consultancy working with major Australian businesses, Optivia's marketing presence and website failed to reflect their company's evolution and high-caliber client portfolio.

Higgins’ increases #1 local SEO rankings by 333% with Bc

While Higgins Coatings ranked well for branded local SEO terms, they struggled to achieve top rankings for general local search terms like "commercial painter Dandenong."

How extensive is your b2b website design process?

Our strategic process moves from comprehensive user journey analysis through to complete design and development. We begin with a deep analysis of your customer pathways and technical requirements to define the digital architecture. This evolves through collaborative development into a complete website system - from information architecture to technical integration. Every element is engineered to work cohesively, and be easy to manage.

How do you ensure our website will resonate with a technical audience?

Our deep experience in industrial b2b means we understand how to balance technical detail with user experience. We create websites that communicate complex capabilities while ensuring intuitive navigation. Every element is crafted to reflect your technical excellence while driving engagement.

What makes Brand chemistry different from other b2b web design agencies?

Unlike general web developers, our award-winning b2b web design agency combines deep industrial sector understanding with strategic expertise. We create a web presence that reflects your technical excellence while driving market differentiation. Plus, we're obsessed with the details - from ensuring your user journeys resonate with your different buyer groups to creating custom functionality that speaks your language.

How does Bc support continuous improvement and optimisation of HubSpot?

Brand chemistry offers HubSpot onboarding, platform optimisation, strategy and data management. Our services extend across Content Hub, Marketing Hub, Sales Hub, and Service Hub, including set-up and management from Starter to Enterprise levels. We also provide HubSpot training and mentoring, CRM set-up and migration, data enhancement, platform migration, workflow improvement, integrations and RevOps strategy and execution.