Working with Bc on this campaign has allowed us to dive much deeper into course-specific audience research than we normally can. The purpose-driven and differentiated approach is something we will continue to include in our marketing.
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Industry
Industrial Automation
Challenge
SAGE Automation’s brand was trapped in the commodity vendor category despite its track record of cross-industry and cross-functional innovation. It needed a unique, unified brand positioning that delivered measurable marketing impact. SAGE Automation also needed a visual identity that would elevate it from its strong heritage as a worthy technical supplier to a more valuable strategic partner for modern industrial leaders.
Results
Brand chemistry repositioned SAGE as an industrial partner with “The Best Thinking”. They now have a unified brand narrative and a comprehensive visual identity that blends systematic precision with human collaboration. The transformation elevated sales conversations from technical specs to strategic partnerships, opening new market opportunities and assisting in attracting top talent.
KEY Services
Brand positioning and strategy
Visual identity development
Strategic messaging framework
Implementation consulting
Website development
Internal brand graphics and messaging
Engineering brand evolution
When industrial automation leader SAGE Automation partnered with Brand chemistry, they discovered their greatest asset wasn't their technology - it was their thinking. This is how we helped them claim their rightful position as the strategic minds behind industrial transformation.
The scope
- Brand positioning strategy
- Visual identity system
- Messaging framework
- Implementation roadmap
Engineering excellence lost in traditional messaging
SAGE Automation had a classic case of industrial brand dilution. Decades of engineering excellence. Solutions running critical operations across defence, mining and infrastructure. And a brand positioning as a traditional automation supplier that masked their true value as strategic partners with cross-industry thinking and transformative solutions to complex industrial challenges. They needed to strengthen and unify their message, differentiate in a competitive market and appeal to modern industrial decision-makers.
Strategic design solution
“The Best Thinking” framework: With a new position that showed SAGE Automation as offering "So much more than automation - the best thinking", we captured their unique combination of deep expertise and innovative problem-solving, elevating them above commodity suppliers.
Heritage-powered evolution: We developed an approach that honours SAGE Automation's industrial legacy while signalling its innovative future. The visual system employs systematic grid layouts that represent precision and order. These were counterbalanced with human elements that celebrate the collaboration between people and technology through imagery and graphics featuring inspiring innovators in engineering.
Modern industrial aesthetic: We used bold, confident colours and clean typography that signal innovation and leadership while maintaining the gravitas expected in industrial markets. The design system scales beautifully from digital touchpoints to physical environments.
Working with Bc is like having another team member in the room - a colleague brings fresh ideas and perspectives to the table. They aren't a transactional agency, they're invested in our success.
Bc was instrumental in helping us surpass our lead generation goals. They understood our business objectives at every stage of the campaign journey, helped make our online presence more cohesive, and showed their commitment to excellent strategy delivery.
Working with Bc on this campaign has allowed us to dive much deeper into course-specific audience research than we normally can. The purpose-driven and differentiated approach is something we will continue to include in our marketing.
Working with Bc is like having another team member in the room - a colleague brings fresh ideas and perspectives to the table. They aren't a transactional agency, they're invested in our success.
Bc was instrumental in helping us surpass our lead generation goals. They understood our business objectives at every stage of the campaign journey, helped make our online presence more cohesive, and showed their commitment to excellent strategy delivery.