--- title: B2b marketing insights, trends and strategies | b2b content marketing description: b2b content marketing | Keep up to date with the latest b2b digital marketing insights and tips on the Brand chemistry blog. image: https://www.brandchemistry.com.au/hubfs/brand-2022/logo/brand-chemistry-logo-featured.png --- # Blogs Filter by Tag Show All MarTech b2b agency b2b branding services b2b content marketing b2b customer insights b2b reporting b2b seo b2b social media b2b web design go to market strategy ### b2b content marketing [![What is inbound marketing? A go-to guide for b2b brands](https://www.brandchemistry.com.au/hs-fs/hubfs/what-is-inbound-marketing.jpg?width=1200&height=628&name=what-is-inbound-marketing.jpg) ](https://www.brandchemistry.com.au/blog/what-is-inbound-marketing) 4 min read #### [What is inbound marketing? A go-to guide for b2b brands](https://www.brandchemistry.com.au/blog/what-is-inbound-marketing) ![Picture of Zoe Palmer](https://www.brandchemistry.com.au/hs-fs/hubfs/zoe.jpg?width=30&name=zoe.jpg) [Zoe Palmer](https://www.brandchemistry.com.au/blog/author/zoe-palmer) You've likely encountered the term "inbound marketing". But perhaps you’re wondering if it's just another buzzword or a genuine strategy worth your... [b2b content marketing](https://www.brandchemistry.com.au/blog/tag/b2b-content-marketing) [Read More](https://www.brandchemistry.com.au/blog/what-is-inbound-marketing) [![Brand chemistry's strategic alchemy strikes gold at Web Awards](https://www.brandchemistry.com.au/hs-fs/hubfs/WE%20award%202025%20blog%20image%20.jpg?width=1200&height=628&name=WE%20award%202025%20blog%20image%20.jpg) ](https://www.brandchemistry.com.au/blog/brand-chemistry-wins-web-awards) 2 min read #### [Brand chemistry's strategic alchemy strikes gold at Web Awards](https://www.brandchemistry.com.au/blog/brand-chemistry-wins-web-awards) ![Picture of Zoe Palmer](https://www.brandchemistry.com.au/hs-fs/hubfs/zoe.jpg?width=30&name=zoe.jpg) [Zoe Palmer](https://www.brandchemistry.com.au/blog/author/zoe-palmer) We're thrilled to announce that Brand chemistry has secured a remarkable triple win at the prestigious 2025 Web Excellence Awards! That makes us a... [b2b web design](https://www.brandchemistry.com.au/blog/tag/b2b-web-design) [b2b content marketing](https://www.brandchemistry.com.au/blog/tag/b2b-content-marketing) [Read More](https://www.brandchemistry.com.au/blog/brand-chemistry-wins-web-awards) [![Why email remains the MVP of b2b marketing](https://www.brandchemistry.com.au/hs-fs/hubfs/Blog%20Assets/blog-image-uploads/fwd-sydney-2025-why-email-remains-the-mvp-of-b2b-marketing-in-2025-blog.jpg?width=1200&height=628&name=fwd-sydney-2025-why-email-remains-the-mvp-of-b2b-marketing-in-2025-blog.jpg) ](https://www.brandchemistry.com.au/blog/why-email-remains-the-mvp-of-b2b-marketing) 3 min read #### [Why email remains the MVP of b2b marketing in 2025](https://www.brandchemistry.com.au/blog/why-email-remains-the-mvp-of-b2b-marketing) ![Picture of Zoe Palmer](https://www.brandchemistry.com.au/hs-fs/hubfs/zoe.jpg?width=30&name=zoe.jpg) [Zoe Palmer](https://www.brandchemistry.com.au/blog/author/zoe-palmer) Neil Patel at FWD 2025 in Sydney last week perfectly captured the paradox of modern marketing: As we collectively chase the next shiny digital tool,... [b2b content marketing](https://www.brandchemistry.com.au/blog/tag/b2b-content-marketing) [Read More](https://www.brandchemistry.com.au/blog/why-email-remains-the-mvp-of-b2b-marketing) [![How b2b brands can harness AI and authenticity](https://www.brandchemistry.com.au/hs-fs/hubfs/Blog%20Assets/blog-image-uploads/fwd-sydney-2025-how-b2b-brands-can-harnessai-and-authenticity-blog.jpg?width=1200&height=628&name=fwd-sydney-2025-how-b2b-brands-can-harnessai-and-authenticity-blog.jpg) ](https://www.brandchemistry.com.au/blog/b2b-brands-harness-ai-and-authenticity) 4 min read #### [How b2b brands can harness AI and authenticity](https://www.brandchemistry.com.au/blog/b2b-brands-harness-ai-and-authenticity) ![Picture of Zoe Palmer](https://www.brandchemistry.com.au/hs-fs/hubfs/zoe.jpg?width=30&name=zoe.jpg) [Zoe Palmer](https://www.brandchemistry.com.au/blog/author/zoe-palmer) Dr Seuss-esque garden-inspired stage design. Interactive AI bot stations. An event-specific parfumerie aptly named ‘Scent to Inbox’. World-class... [b2b content marketing](https://www.brandchemistry.com.au/blog/tag/b2b-content-marketing) [Read More](https://www.brandchemistry.com.au/blog/b2b-brands-harness-ai-and-authenticity) [![Maximising success: b2b influencer marketing for business growth](https://www.brandchemistry.com.au/hs-fs/hubfs/Blog%20Assets/blog-image-uploads/elevate-your-brand-profile-with-b2b-influencer-marketing.jpg?width=1200&height=628&name=elevate-your-brand-profile-with-b2b-influencer-marketing.jpg) ](https://www.brandchemistry.com.au/blog/maximising-success-b2b-influencer-marketing-for-business-growth) 4 min read #### [Maximising success: b2b influencer marketing for business growth](https://www.brandchemistry.com.au/blog/maximising-success-b2b-influencer-marketing-for-business-growth) ![Picture of Zoe Palmer](https://www.brandchemistry.com.au/hs-fs/hubfs/zoe.jpg?width=30&name=zoe.jpg) [Zoe Palmer](https://www.brandchemistry.com.au/blog/author/zoe-palmer) This may come as a shock, but influencer marketing is for more than just consumer brands. Australian b2b businesses are increasingly tapping into the... [b2b content marketing](https://www.brandchemistry.com.au/blog/tag/b2b-content-marketing) [Read More](https://www.brandchemistry.com.au/blog/maximising-success-b2b-influencer-marketing-for-business-growth) [![Mastering AI, SEO and the March 2024 Google Core Update](https://www.brandchemistry.com.au/hs-fs/hubfs/Blog%20Assets/blog-image-uploads/mastering-ai-seo-march-2024-google-core-update-blog.jpg?width=1200&height=628&name=mastering-ai-seo-march-2024-google-core-update-blog.jpg) ](https://www.brandchemistry.com.au/blog/mastering-ai-seo-and-the-march-2024-google-core-update) 4 min read #### [Mastering AI, SEO and the March 2024 Google Core Update](https://www.brandchemistry.com.au/blog/mastering-ai-seo-and-the-march-2024-google-core-update) ![Picture of Zoe Palmer](https://www.brandchemistry.com.au/hs-fs/hubfs/zoe.jpg?width=30&name=zoe.jpg) [Zoe Palmer](https://www.brandchemistry.com.au/blog/author/zoe-palmer) The latest Google Core Update in March 2024 has had a significant impact on the digital marketing world, particularly for those who heavily rely on... [b2b seo](https://www.brandchemistry.com.au/blog/tag/b2b-seo) [b2b content marketing](https://www.brandchemistry.com.au/blog/tag/b2b-content-marketing) [Read More](https://www.brandchemistry.com.au/blog/mastering-ai-seo-and-the-march-2024-google-core-update) [![Cut through the b2b content clutter with data storytelling](https://www.brandchemistry.com.au/hs-fs/hubfs/Blog%20Assets/blog-image-uploads/cut-through-the-b2b-content-clutter-with-data-storytelling.png?width=1200&height=628&name=cut-through-the-b2b-content-clutter-with-data-storytelling.png) ](https://www.brandchemistry.com.au/blog/cut-through-the-b2b-content-clutter-with-data-storytelling) 4 min read #### [Cut through the b2b content clutter with data storytelling](https://www.brandchemistry.com.au/blog/cut-through-the-b2b-content-clutter-with-data-storytelling) ![Picture of Zoe Palmer](https://www.brandchemistry.com.au/hs-fs/hubfs/zoe.jpg?width=30&name=zoe.jpg) [Zoe Palmer](https://www.brandchemistry.com.au/blog/author/zoe-palmer) Storytelling and data can seem like unlikely companions – one soft and pliable, the other hard and fixed, destined to tell their own stories.... [b2b content marketing](https://www.brandchemistry.com.au/blog/tag/b2b-content-marketing) [Read More](https://www.brandchemistry.com.au/blog/cut-through-the-b2b-content-clutter-with-data-storytelling) [![AI capability control for trust and transparency in marketing](https://www.brandchemistry.com.au/hs-fs/hubfs/Blog%20Assets/blog-image-uploads/ai-capability-control-maintaining-trust-and-transparency-in-marketing.png?width=1200&height=628&name=ai-capability-control-maintaining-trust-and-transparency-in-marketing.png) ](https://www.brandchemistry.com.au/blog/ai-capability-control-trust-and-transparency-in-marketing) 3 min read #### [AI capability control for trust and transparency in marketing](https://www.brandchemistry.com.au/blog/ai-capability-control-trust-and-transparency-in-marketing) ![Picture of Zoe Palmer](https://www.brandchemistry.com.au/hs-fs/hubfs/zoe.jpg?width=30&name=zoe.jpg) [Zoe Palmer](https://www.brandchemistry.com.au/blog/author/zoe-palmer) AI is the talk of the town these days, and depending on what side of the fence you sit on, it’s either the bell of the ball or the death knell for... [MarTech](https://www.brandchemistry.com.au/blog/tag/martech) [b2b content marketing](https://www.brandchemistry.com.au/blog/tag/b2b-content-marketing) [Read More](https://www.brandchemistry.com.au/blog/ai-capability-control-trust-and-transparency-in-marketing) [![4 fresh b2b digital marketing ideas](https://www.brandchemistry.com.au/hs-fs/hubfs/4-fresh-digital-marketing-strategy-ideas-featured.jpg?width=1200&height=628&name=4-fresh-digital-marketing-strategy-ideas-featured.jpg) ](https://www.brandchemistry.com.au/blog/4-fresh-b2b-digital-marketing-ideas) 5 min read #### [4 fresh b2b digital marketing ideas](https://www.brandchemistry.com.au/blog/4-fresh-b2b-digital-marketing-ideas) ![Picture of Zoe Palmer](https://www.brandchemistry.com.au/hs-fs/hubfs/zoe.jpg?width=30&name=zoe.jpg) [Zoe Palmer](https://www.brandchemistry.com.au/blog/author/zoe-palmer) It's that time of year again, marketers. We're finalising budgets and plans for the upcoming financial year. This means it's the perfect time to... [b2b content marketing](https://www.brandchemistry.com.au/blog/tag/b2b-content-marketing) [Read More](https://www.brandchemistry.com.au/blog/4-fresh-b2b-digital-marketing-ideas) [![Is gated content still a good idea?](https://www.brandchemistry.com.au/hs-fs/hubfs/is-gated-content-still-a-good-idea-featured.jpg?width=1200&height=628&name=is-gated-content-still-a-good-idea-featured.jpg) ](https://www.brandchemistry.com.au/blog/is-gated-content-still-good-idea) 3 min read #### [Is gated content still a good idea?](https://www.brandchemistry.com.au/blog/is-gated-content-still-good-idea) ![Picture of Zoe Palmer](https://www.brandchemistry.com.au/hs-fs/hubfs/zoe.jpg?width=30&name=zoe.jpg) [Zoe Palmer](https://www.brandchemistry.com.au/blog/author/zoe-palmer) “To gate, or not to gate, that is the question”. It’s a little-known fact that the great debate on whether to gate your content was first considered... [b2b content marketing](https://www.brandchemistry.com.au/blog/tag/b2b-content-marketing) [Read More](https://www.brandchemistry.com.au/blog/is-gated-content-still-good-idea) [1](https://www.brandchemistry.com.au/blog/tag/b2b-content-marketing/page/1) [2](https://www.brandchemistry.com.au/blog/tag/b2b-content-marketing/page/2) [ Next ](https://www.brandchemistry.com.au/blog/tag/b2b-content-marketing/page/2) ```json { "@context" : "http://schema.org", "@id" : "http://www.brandchemistry.com.au", "@type" : "Corporation", "contactPoint" : [ { "@type" : "ContactPoint", "contactType" : "Customer Support", "email" : "hello@brandchemistry.com.au", "url" : "http://www.brandchemistry.com.au/contact" } ], "description" : "b2b content marketing | Keep up to date with the latest b2b digital marketing insights and tips on the Brand chemistry blog.", "legalName" : "Brand chemistry", "logo" : "http://cdn2.hubspot.net/hubfs/445570/Beth_Dev/bc-retina-logo.png", "sameAs" : [ "https://www.facebook.com/Brandchemistry/", "https://twitter.com/brandchemistry", "https://www.instagram.com/brandchemistryagency/", "https://www.slideshare.net/brandchemistry", "https://www.linkedin.com/company/brandchemistry/" ], "url" : "http://www.brandchemistry.com.au" } ``` ```json { "@context" : "http://schema.org", "@type" : "WebSite", "name" : "Brand chemistry", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term", "target" : { "@type" : "EntryPoint", "urlTemplate" : "http://www.brandchemistry.com.au/hs-search-results?term={search_term}&type=SITE_PAGE&type=LANDING_PAGE&type=BLOG_POST&type=LISTING_PAGE" } }, "sameAs" : [ "https://www.facebook.com/Brandchemistry/", "https://twitter.com/brandchemistry", "https://www.instagram.com/brandchemistryagency/", "https://www.slideshare.net/brandchemistry", "https://www.linkedin.com/company/brandchemistry/" ], "url" : "http://www.brandchemistry.com.au" } ``` ```json { "@context" : "http://schema.org", "@type" : "WebPage", "description" : "b2b content marketing | Keep up to date with the latest b2b digital marketing insights and tips on the Brand chemistry blog.", "name" : "Brand chemistry", "publisher" : { "@type" : "Organization", "name" : "Brand chemistry" } } ```