Zoe Palmer

Founder, Bc

I started Brand chemistry over twenty years ago with a simple conviction: that most b2b companies are far more interesting than their marketing suggests.

We’ve developed a strong reputation that proves this point - for technology platforms, industrial companies and professional services across Australia.

The problem is almost never the execution. It’s that the positioning isn’t clear yet. The story doesn’t hang together, to meet the customer’s situation. The go-to-market strategy is built on a foundation that was never properly set.

That’s the work I do now at Bc.

The Approach

I come at positioning from two directions at once. I’ve spent years in brand strategy and content, understanding how narratives are built, what makes a story land with a buyer, and how to translate technical complexity into commercial clarity.

And I’ve spent those same years running a business, managing clients, developing capability, making commercial decisions, and caring deeply about whether the strategy actually moves the needle, not just whether it looks good in a deck.

That combination is rarer than it should be.

Some proud moments

Repositioned SAGE Automation from commodity automation vendor into strategic industrial partner - shifting sales conversations from technical specs to boardroom strategy
Helped Higgins Coatings build a brand and digital presence that tripled inbound revenue
Guided Lavazza’s b2b relaunch to market, building the brand and website foundations and exceeding initial lead goals by 121%
Took MoleMap’s corporate division from zero b2b marketing to 380+ qualified leads

What our clients say

“The experience has been exceptional from start to finish. In the last few years, we've seen a huge growth in our online leads that have come through, our inbound revenues tripled, and overall our online brand has really increased its presence."

Nicole Carbone

National Marketing Manager, Higgins Coatings

“Brand chemistry helped us put rigour around our go-to-market strategy. They're extremely knowledgeable, collaborative, and loads of fun to work with. The results have been amazing, our brand now reflects who we truly are.”

Rachael Fahey

GM Marketing & Communications, SAGE Group

“Working with Bc is like having another team member in the room, a colleague who brings fresh ideas and perspectives. Bc is not a transactional agency; they're invested in our success.”

Brittany Pannett

Head of Marketing, EXA

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About Bc

Bc is a brand and go-to-market strategy consultancy for b2b companies with something worth saying and no clear way to say it.

We work on positioning, product storytelling, and go-to-market strategy, in that order, or wherever the problem actually lives.

We don’t run your marketing. We create the strategic foundation that makes it effective.

Formerly a b2b marketing agency built on turning technical expertise into market-leading positions for industrial, manufacturing, and technology companies across Australia.

If you’d like to talk through where the positioning problem lives in your business, book a conversation.

Book a conversation

Email Bc