Customer Insight

We research and profile your best buyers, so that you can meet their needs at each stage of their buying journey.

All effective b2b marketing starts with understanding your buyers’ needs and intents.

Our customer insight process uncovers important aspects of your customers’ behaviour, such as:

Key steps in your buyers' journey
Your buyers’ needs at each stage of their journey
Search triggers for your product
Their priority initiatives
What decision criteria they use for your category

We then use these customer insights to paint a complete picture of your best buyer. It is called a buyer persona.


Why us?

At Brand chemistry, our strategists and brand journalists develop buyer personas. Our proprietary process, developed and refined over ten years, enables us to understand your buyer’s priorities, decision criteria, perceptions, buying journey and more.

We continue to deepen our knowledge of your buyer persona’s needs and preferences over time, through content testing and behavioural data analysis. 


Our buyer insight process


Understand who your primary buying personas are, get participation and buy-in from key stakeholders, name and scaffold each key buying persona.

Deep Dive Research

Validate our workshop findings, and deepen our understading of buyer's needs.

Behavioral Analysis

Content and marketing automation develops cumulative intelligence over time.

“Brand chemistry did their homework so thoroughly, they really got under the skin of the business, showed us how we were viewed by our clients, and delivered some amazing insights about our company that we’d been too involved to see ourselves.”


If you’re looking to get company-wide understanding of your b2b buyers and influencers, get in touch today.