At Brand chemistry, our strategists and brand journalists develop multi-dimensional buyer personas. Our proprietary process, developed and refined over a decade, enables us to understand your buyer’s priorities, decision criteria, perceptions, buying journey and more.
We don't stop there. Hot on the tails of your buyer persona, we then create a prospect fit matrix, to focus in on your most likely and profitable segments.
We continue to deepen our knowledge of your buyer persona’s needs and preferences over time, through content testing and behavioural data analysis.
Don't waste time and money wondering if you're targeting the right fit customer. Be certain, with our proprietary process.
