All effective b2b marketing starts with understanding your buyers’ needs and intents.
Our customer insight process uncovers important aspects of your customers’ behaviour, such as:
At Brand chemistry, our strategists and brand journalists develop buyer personas. Our proprietary process, developed and refined over ten years, enables us to understand your buyer’s priorities, decision criteria, perceptions, buying journey and more.
We continue to deepen our knowledge of your buyer persona’s needs and preferences over time, through content testing and behavioural data analysis.
Understand who your primary buying personas are, get participation and buy-in from key stakeholders, name and scaffold each key buying persona.
Validate our workshop findings, and deepen our understading of buyer's needs.
Content and marketing automation develops cumulative intelligence over time.