All effective b2b marketing starts with understanding your buyers’ needs and intents.
Our customer intelligence process uncovers important aspects of your customers’ behaviour.
At Brand chemistry, our strategists and brand journalists develop multi-dimensional buyer personas. Our proprietary process, developed and refined over a decade, enables us to understand your buyer’s priorities, decision criteria, perceptions, buying journey and more.
We don't stop there. Hot on the tails of your buyer persona, we then create a prospect fit matrix, to focus in on your most likely and profitable segments.
We continue to deepen our knowledge of your buyer persona’s needs and preferences over time, through content testing and behavioural data analysis.
Don't waste time and money wondering if you're targeting the right fit customer. Be certain, with our proprietary process.
Understand who your primary buying personas are, get participation and buy-in from key stakeholders, name and scaffold each key buying persona.
Validate our workshop findings, and deepen our understading of buyer's needs.
Content and marketing automation develops cumulative intelligence over time.