The b2b paid advertising agency that gets you in front

Precision targeting, proven returns

Warning: Side effects of choosing Bc as your paid advertising agency may include unprecedented lead quality, optimised conversion rates, and competitors studying your campaign playbook.

Time to transform your media spend into measurable market impact.

The b2b paid advertising agency that gets you in front

Houston, we have an opportunity

Today's b2b brands face mission-critical paid media challenges:

Technical solutions getting lost in translation
Campaign budgets burning up in untargeted orbits
Platform strategies operating in separate universes
ROI signals getting lost in the noise
High-cost leads failing to achieve escape velocity

The result? A case of advertising alchemy gone wrong: campaign budgets scattered across the cosmos, targeting coordinates misaligned, and your market impact failing to reach critical mass.

Precision-engineered media performance

Initiate campaign sequence: optimisation mode engaged. Imagine your paid media as a fine-tuned engine that:

Converts complex solutions into campaigns that cut through
Unifies your message across all paid channels
Targets decision-makers with calibrated accuracy
Optimises performance through continuous testing
Measurable ROI down to the decimal point
Powers predictable lead generation

That's what you get with Bc as your paid advertising agency.

Strategic alchemy

Optimisation mode engaged

Campaign Architecture

Platform strategy development

Audience targeting matrix

Budget optimisation planning

Creative framework design

Channel Optimisation

Google ecosystem management

Social platform integration

Industry publication planning

Performance Matrix

Cross-channel tracking

ROI measurement systems

Attribution modelling

Optimisation protocols

Your complete media ecosystem

As your paid advertising agency, we manage every aspect of your digital campaigns:

Google Ads management (Search, Display, YouTube)
LinkedIn campaign optimisation
Meta ads strategy
Industry publication placements
Influencer marketing programs
Cross-channel tracking
Creative optimisation
Campaign management and performance reporting
Lead quality monitoring

The Brand chemistry difference

Heritage-powered evolution

Unlike traditional brand consultants who push for revolution, we engineer evolution that extracts the magic from your past to build your future. We're the industrial brand whisperers who understand that true transformation amplifies your strengths rather than replacing them.

Strategic integration

Warning: Our approach may cause unexpected outbreaks of cross-department alignment and spontaneous strategic clarity. We break down silos between brand, business strategy, and technology to create complete visibility and unstoppable momentum.

Partnership excellence

Equal parts brilliance and enthusiasm, we're the strategic partners who lose sleep over your success and celebrate your wins like they're our own. (And yes, we're proudly geeking out over that chemistry metaphor.)

Book a strategy call

How do you approach b2b paid media differently from b2c?

B2b paid media faces unique challenges: harder-to-reach decision-makers, complex sales cycles, and higher lead costs combined with tighter budgets. Unlike b2c, we can't rely on abundant user data or impulse purchases. Our strategies are built specifically for these constraints – using sophisticated targeting to identify and reach key decision-makers, creating multitouch campaigns that nurture leads through longer sales cycles, and optimising every dollar of spend for maximum impact.

How do you ensure efficient budget allocation across platforms?

We start by testing small ad spend across channels to gather performance data. Then we continuously analyse key metrics – cost per lead, lead quality, and sales pipeline impact – to shift budgets toward what's working. Regular optimisation means we can scale successful campaigns while quickly cutting underperforming spend. Think of it as real-time budget calibration: every dollar is measured, tested, and adjusted for maximum return.

What makes your paid media management unique for industrial companies?

Unlike general paid advertising agencies, we understand the technical complexity of industrial products, services and buyers. We know where to find niche decision-makers, how to speak their language, and what metrics matter in long industrial sales cycles. This means we can build highly targeted campaigns that reach the right technical buyers with messages that demonstrate genuine product understanding.

How do you measure paid media success?

Once you choose Bc as your paid advertising agency, we establish comprehensive tracking across platforms, measuring everything from impression quality to lead value. Our attribution modelling helps understand the true impact of each channel on your sales pipeline.

How do you integrate paid media with other marketing activities?

Our strategic approach ensures paid media amplifies your overall marketing efforts. We align campaigns with your content strategy, sales initiatives, and brand positioning to create a unified market impact.

What platforms do you specialise in?

We focus on the platforms that drive real b2b results (and revenue): Google Ads (Search, Display, YouTube), LinkedIn, Meta, and strategic industry publications. Each channel is selected and optimised specifically for reaching technical buyers in your sector.