--- title: B2b marketing insights, trends and strategies | b2b customer insights description: b2b customer insights | Keep up to date with the latest b2b digital marketing insights and tips on the Brand chemistry blog. image: https://www.brandchemistry.com.au/hubfs/brand-2022/logo/brand-chemistry-logo-featured.png --- # Blogs Filter by Tag Show All MarTech b2b agency b2b branding services b2b content marketing b2b customer insights b2b reporting b2b seo b2b social media b2b web design go to market strategy ### b2b customer insights [![How to take b2b customer service from woeful to wonderful](https://www.brandchemistry.com.au/hs-fs/hubfs/How%20to%20take%20b2b%20customer%20service%20from%20woeful%20to%20wonderful.png?width=1200&height=628&name=How%20to%20take%20b2b%20customer%20service%20from%20woeful%20to%20wonderful.png) ](https://www.brandchemistry.com.au/blog/how-to-take-b2b-customer-service-from-woeful-to-wonderful) 4 min read #### [How to take b2b customer service from woeful to wonderful](https://www.brandchemistry.com.au/blog/how-to-take-b2b-customer-service-from-woeful-to-wonderful) ![Picture of Zoe Palmer](https://www.brandchemistry.com.au/hs-fs/hubfs/zoe.jpg?width=30&name=zoe.jpg) [Zoe Palmer](https://www.brandchemistry.com.au/blog/author/zoe-palmer) Dealing with poor b2b customer service is a grating experience. Waiting on hold for ages, having to re-explain the same thing to multiple customer... [b2b agency](https://www.brandchemistry.com.au/blog/tag/b2b-agency) [b2b customer insights](https://www.brandchemistry.com.au/blog/tag/b2b-customer-insights) [Read More](https://www.brandchemistry.com.au/blog/how-to-take-b2b-customer-service-from-woeful-to-wonderful) [![Use b2b sales intelligence to create a personalised sales experience](https://www.brandchemistry.com.au/hs-fs/hubfs/what%20is%20b2b%20sales%20intelligence%20and%20why%20is%20it%20important.jpg?width=1200&height=628&name=what%20is%20b2b%20sales%20intelligence%20and%20why%20is%20it%20important.jpg) ](https://www.brandchemistry.com.au/blog/use-b2b-sales-intelligence-to-create-a-personalised-sales-experience) 4 min read #### [Use b2b sales intelligence for a personalised sales experience](https://www.brandchemistry.com.au/blog/use-b2b-sales-intelligence-to-create-a-personalised-sales-experience) ![Picture of Zoe Palmer](https://www.brandchemistry.com.au/hs-fs/hubfs/zoe.jpg?width=30&name=zoe.jpg) [Zoe Palmer](https://www.brandchemistry.com.au/blog/author/zoe-palmer) Since the dawn of time when people bartered their way through society, the art of selling has been reactive and predicated on assumptions, rather... [b2b customer insights](https://www.brandchemistry.com.au/blog/tag/b2b-customer-insights) [Read More](https://www.brandchemistry.com.au/blog/use-b2b-sales-intelligence-to-create-a-personalised-sales-experience) [![Your quick guide to b2b sales enablement success](https://www.brandchemistry.com.au/hs-fs/hubfs/your-quick-guide-to-b2b-sales-enablement-success.jpg?width=1200&height=628&name=your-quick-guide-to-b2b-sales-enablement-success.jpg) ](https://www.brandchemistry.com.au/blog/your-quick-guide-to-b2b-sales-enablement-success) 5 min read #### [Your quick guide to b2b sales enablement success](https://www.brandchemistry.com.au/blog/your-quick-guide-to-b2b-sales-enablement-success) ![Picture of Zoe Palmer](https://www.brandchemistry.com.au/hs-fs/hubfs/zoe.jpg?width=30&name=zoe.jpg) [Zoe Palmer](https://www.brandchemistry.com.au/blog/author/zoe-palmer) In an ideal world, sales and marketing work together like a well-oiled machine. Marketing delivers a constant pipeline of high-quality leads, sales... [b2b customer insights](https://www.brandchemistry.com.au/blog/tag/b2b-customer-insights) [Read More](https://www.brandchemistry.com.au/blog/your-quick-guide-to-b2b-sales-enablement-success) [![Brand persona vs buyer persona - what's the difference?](https://www.brandchemistry.com.au/hs-fs/hubfs/the-difference-between-brand-personas-vs-buyer-persona.png?width=1200&height=628&name=the-difference-between-brand-personas-vs-buyer-persona.png) ](https://www.brandchemistry.com.au/blog/brand-persona-vs-buyer-persona-whats-the-difference) 4 min read #### [Brand persona vs buyer persona - what's the difference?](https://www.brandchemistry.com.au/blog/brand-persona-vs-buyer-persona-whats-the-difference) ![Picture of Zoe Palmer](https://www.brandchemistry.com.au/hs-fs/hubfs/zoe.jpg?width=30&name=zoe.jpg) [Zoe Palmer](https://www.brandchemistry.com.au/blog/author/zoe-palmer) Advances in marketing technology and analytics have significantly increased our ability to design and perform truly targeted marketing. With access... [b2b customer insights](https://www.brandchemistry.com.au/blog/tag/b2b-customer-insights) [Read More](https://www.brandchemistry.com.au/blog/brand-persona-vs-buyer-persona-whats-the-difference) [![Secure bigger deals with b2b account based marketing](https://www.brandchemistry.com.au/hs-fs/hubfs/Blog%20Assets/blog-image-uploads/secure-bigger-deals-with-b2b-account-based-marketing.jpg?width=1200&height=628&name=secure-bigger-deals-with-b2b-account-based-marketing.jpg) ](https://www.brandchemistry.com.au/blog/secure-bigger-deals-with-b2b-account-based-marketing) 6 min read #### [Secure bigger deals with b2b account based marketing](https://www.brandchemistry.com.au/blog/secure-bigger-deals-with-b2b-account-based-marketing) ![Picture of Zoe Palmer](https://www.brandchemistry.com.au/hs-fs/hubfs/zoe.jpg?width=30&name=zoe.jpg) [Zoe Palmer](https://www.brandchemistry.com.au/blog/author/zoe-palmer) You may have been hearing rumblings about a mythical beast known as b2b account-based marketing (ABM). Though it’s been around for a while (since the... [b2b customer insights](https://www.brandchemistry.com.au/blog/tag/b2b-customer-insights) [Read More](https://www.brandchemistry.com.au/blog/secure-bigger-deals-with-b2b-account-based-marketing) [![4 essential reasons to start your b2b marketing planning](https://www.brandchemistry.com.au/hs-fs/hubfs/Blog%20Assets/blog-image-uploads/4-essential-reasons-to-start-your-b2b-marketing-planning.jpg?width=1200&height=628&name=4-essential-reasons-to-start-your-b2b-marketing-planning.jpg) ](https://www.brandchemistry.com.au/blog/4-essential-reasons-to-start-your-b2b-marketing-planning) 2 min read #### [4 essential reasons to start your b2b marketing planning](https://www.brandchemistry.com.au/blog/4-essential-reasons-to-start-your-b2b-marketing-planning) ![Picture of Zoe Palmer](https://www.brandchemistry.com.au/hs-fs/hubfs/zoe.jpg?width=30&name=zoe.jpg) [Zoe Palmer](https://www.brandchemistry.com.au/blog/author/zoe-palmer) b2b marketing planning is an essential activity for your success. Business success rarely comes from off-the-cuff decisions, and without a plan,... [b2b customer insights](https://www.brandchemistry.com.au/blog/tag/b2b-customer-insights) [Read More](https://www.brandchemistry.com.au/blog/4-essential-reasons-to-start-your-b2b-marketing-planning) [![Learn how lead scoring can benefit your Sales and Marketing teams](https://www.brandchemistry.com.au/hs-fs/hubfs/blog-files/Make_Sales_and_Marketing_BFFs_through_lead_scoring.jpg?width=1170&height=455&name=Make_Sales_and_Marketing_BFFs_through_lead_scoring.jpg) ](https://www.brandchemistry.com.au/blog/learn-how-lead-scoring-can-benefit-both-your-sales-and-marketing-teams) 1 min read #### [Learn how lead scoring can benefit your Sales and Marketing teams](https://www.brandchemistry.com.au/blog/learn-how-lead-scoring-can-benefit-both-your-sales-and-marketing-teams) ![Picture of Zoe Palmer](https://www.brandchemistry.com.au/hs-fs/hubfs/zoe.jpg?width=30&name=zoe.jpg) [Zoe Palmer](https://www.brandchemistry.com.au/blog/author/zoe-palmer) A common point of contention between sales and marketing is what constitutes a lead and when a lead should be passed on. [b2b customer insights](https://www.brandchemistry.com.au/blog/tag/b2b-customer-insights) [Read More](https://www.brandchemistry.com.au/blog/learn-how-lead-scoring-can-benefit-both-your-sales-and-marketing-teams) [![The benefits of online b2b customer testimonials](https://www.brandchemistry.com.au/hs-fs/hubfs/Blog%20Assets/blog-image-uploads/the-benefits-of-online-b2b-customer-testimonials.jpg?width=1200&height=628&name=the-benefits-of-online-b2b-customer-testimonials.jpg) ](https://www.brandchemistry.com.au/blog/the-benefits-of-online-b2b-customer-testimonials) 2 min read #### [The benefits of online b2b customer testimonials](https://www.brandchemistry.com.au/blog/the-benefits-of-online-b2b-customer-testimonials) ![Picture of Zoe Palmer](https://www.brandchemistry.com.au/hs-fs/hubfs/zoe.jpg?width=30&name=zoe.jpg) [Zoe Palmer](https://www.brandchemistry.com.au/blog/author/zoe-palmer) Wouldn’t it be good to see what your business really looks like to the outside world? And, more importantly, to your clients? Sourcing b2b customer... [b2b customer insights](https://www.brandchemistry.com.au/blog/tag/b2b-customer-insights) [Read More](https://www.brandchemistry.com.au/blog/the-benefits-of-online-b2b-customer-testimonials) ```json { "@context" : "http://schema.org", "@id" : "http://www.brandchemistry.com.au", "@type" : "Corporation", "contactPoint" : [ { "@type" : "ContactPoint", "contactType" : "Customer Support", "email" : "hello@brandchemistry.com.au", "url" : "http://www.brandchemistry.com.au/contact" } ], "description" : "b2b customer insights | Keep up to date with the latest b2b digital marketing insights and tips on the Brand chemistry blog.", "legalName" : "Brand chemistry", "logo" : "http://cdn2.hubspot.net/hubfs/445570/Beth_Dev/bc-retina-logo.png", "sameAs" : [ "https://www.facebook.com/Brandchemistry/", "https://twitter.com/brandchemistry", "https://www.instagram.com/brandchemistryagency/", "https://www.slideshare.net/brandchemistry", "https://www.linkedin.com/company/brandchemistry/" ], "url" : "http://www.brandchemistry.com.au" } ``` ```json { "@context" : "http://schema.org", "@type" : "WebSite", "name" : "Brand chemistry", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term", "target" : { "@type" : "EntryPoint", "urlTemplate" : "http://www.brandchemistry.com.au/hs-search-results?term={search_term}&type=SITE_PAGE&type=LANDING_PAGE&type=BLOG_POST&type=LISTING_PAGE" } }, "sameAs" : [ "https://www.facebook.com/Brandchemistry/", "https://twitter.com/brandchemistry", "https://www.instagram.com/brandchemistryagency/", "https://www.slideshare.net/brandchemistry", "https://www.linkedin.com/company/brandchemistry/" ], "url" : "http://www.brandchemistry.com.au" } ``` ```json { "@context" : "http://schema.org", "@type" : "WebPage", "description" : "b2b customer insights | Keep up to date with the latest b2b digital marketing insights and tips on the Brand chemistry blog.", "name" : "Brand chemistry", "publisher" : { "@type" : "Organization", "name" : "Brand chemistry" } } ```