4 min read
How to take b2b customer service from woeful to wonderful
Dealing with poor b2b customer service is a grating experience. Waiting on hold for ages, having to re-explain the same thing to multiple customer...
b2b customer insights
4 min read
Use b2b sales intelligence for a personalised sales experience
Since the dawn of time when people bartered their way through society, the art of selling has been reactive and predicated on assumptions, rather...
5 min read
Your quick guide to b2b sales enablement success
In an ideal world, sales and marketing work together like a well-oiled machine. Marketing delivers a constant pipeline of high-quality leads, sales...
4 min read
Brand persona vs buyer persona - what's the difference?
Advances in marketing technology and analytics have significantly increased our ability to design and perform truly targeted marketing. With access...
6 min read
Secure bigger deals with b2b account based marketing
You may have been hearing rumblings about a mythical beast known as b2b account-based marketing (ABM). Though it’s been around for a while (since the...
2 min read
4 essential reasons to start your b2b marketing planning
b2b marketing planning is an essential activity for your success. Business success rarely comes from off-the-cuff decisions, and without a plan,...
1 min read
Learn how lead scoring can benefit your Sales and Marketing teams
A common point of contention between sales and marketing is what constitutes a lead and when a lead should be passed on.
2 min read
The benefits of online b2b customer testimonials
Wouldn’t it be good to see what your business really looks like to the outside world? And, more importantly, to your clients? Sourcing b2b customer...