3 min read
How a b2b marketing agency can help give you a modern brand identity
“We need a modern brand identity." We often hear this phrase from industrial marketing leaders, often followed by a resigned sigh.
b2b branding services
4 min read
3 steps to improve your b2b brand voice and fix boring content
Are you struggling to produce content that captures the attention of your target audience? That isn’t, well… boring? We might hate to admit it, but...
3 min read
Show your brand's inner superhero with b2b brand storytelling
Once upon a time, there was a b2b brand that did not know how to use brand storytelling. Its blogs read like an annual report, with no compelling...
6 min read
Corporate brand vs product brand: the big b2b bamboozler
Strong brands enable b2b organisations to transcend product features and build a more enduring, emotional connection with buyers and other...
3 min read
3 steps that lead to compelling strategies for brand positioning
Is your market full of products and services that all look the same? Do you find yourself competing on price more often than you’d like to? In a...
3 min read
Rebrand strategy: does your brand need a makeover?
A brand is much more than the sum of its parts. A successful brand embodies the promise that certain values and qualities will be delivered to your...
3 min read
Untangling five of the most common brand myths
Here at Brand chemistry, we’ve always said that the first and most fundamental step to successful brand building is research – getting under the skin...
2 min read
How to manage a b2b rebrand
Here at Brand chemistry, we talk to many companies whose businesses have evolved so fast that they’ve suddenly found themselves constrained by a...
1 min read
The most common brand mistakes to avoid
You have probably seen them as often as we have: the dodgy logos, the incomprehensible (or downright silly) strapline, or the look and feel that just...
1 min read
Positioning vs branding: what’s the difference?
Positioning vs branding - what's the difference? At Bc, we regularly get asked this question, so let's take a closer look at the two and how they...