B2B integrated marketing

B2b integrated marketing

Clever, creative and commercial integrated b2b marketing

Integrated b2b marketing trumps scattergun every time. Because b2b customer buying journeys are complex and require a comprehensive strategy that drives leads, sales and brand value.

A 2-step approach to integrated b2b marketing planning

We create your 12-month roadmap to success

Discovery

During our deep-dive discovery process, we workshop your ideal client profile (ICP) and personas and dive deep into your existing data. This allows us to get under the skin of your organisation, what your buyers need and ensure that we learn from existing marketing initiatives.

Strategy

Based on the insights from our discovery, we will develop your 12-month strategy. We map out the tools, tactics, channels, timing, budgets, messaging, formats, and KPIs to help you achieve your commercial goals.

What our clients say

“Our new posts have been read over 500 times, while our podcast has had over 400 listens. I couldn't be happier with the work and the results Brand chemistry constantly achieves."

Natalie Richie

Marketing Manager - APAC, Viewpoint Trimble

What our clients say

"The handover and onboarding process with Brand chemistry was logical and efficient. In the space of two short weeks, the Bc team was on top of our entire marketing program and we had a 6-month plan in place to maintain our momentum, keep the sales pipeline fuelled and launch some exciting new initiatives."

Tim Brown

Head of Brand & Marketing, Outfit

What our clients say

"Bc really partnered with us to bring our vision for inbound marketing to fruition. They worked with a constantly evolving scope and developed a well thought through strategy which is delivering results. The team are passionate, technically excellent and a pleasure to work with."

Rachael Fahey

General Manager - Marketing & Communications, SAGE Group

Why Bc?

Successful integrated b2b marketing is no accident. The right message, delivered to the right customer at the right time and in the right place(s) creates the magic that attracts, convinces and nurtures.

Such ‘rightness’ requires a smart strategist with decades of expertise across channels, data and formats, and a geek-like enthusiasm for pushing the envelope. It requires a content creator with a ubiquitous passion for the story. It requires a creative who can pull a single, brilliant concept from a hatful of ‘ideas’.