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NEWS: 15.11.07

Brand Chemistry's Zoe Palmer was invited this year to feature in vol. 2 of the prestigious 'Ideas' book.

In her chapter titled 'what's your business brand worth?', Zoe explores the concept of multi-dimensional branding and why so many smaller businesses fail to realise and maximise the business-building value of their brands.

» Download the chapter for FREE

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ideas

...just mad-keen marketers!

It's no wonder so many SMEs are wary of marketing consultants and agencies, and reluctant
to invest money in marketing. Yes, marketing promises to help you build your business, but
when was the last time you undertook a truly successful marketing campaign?

What's more likely is that your marketing experience resulted in lots of activity and produced lots of materials
that are still cluttering up your storeroom. And as for your marketing consultant or agency…ever noticed how
most are experts right up until the point that you ask them to be accountable for results?

Brand Chemistry brings the science of selling to the art of marketing. It's about producing accountable,
measurable and replicable marketing activity that is designed to do nothing less than build your business. Interested?



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